Zaxby’s Opens First Arizona Location in Queen Creek

Zaxby’s is opening its first location in Arizona this summer, bringing its southern-style fast food to Queen Creek.

News Summary

Zaxby’s, the renowned chicken restaurant chain, is set to launch its first Arizona location this summer at Vineyard Towne Center in Queen Creek. Franchisees Brian and Jessica Nelson are leading the project, aiming to expand their presence in the Phoenix area with multiple locations over the next few years. Zaxby’s aggressive growth strategy includes enticing offers for new franchisees. The opening marks a significant step for the brand as it introduces its famous chicken fingers and unique Zax sauce to new customers in Arizona.

Queen Creek, Arizona Welcomes Zaxby’s

Zaxby’s, a popular restaurant chain known for its made-to-order chicken fingers and signature “Zax sauce,” is set to open its first location in Arizona this summer at Vineyard Towne Center in Queen Creek. This expansion into the Grand Canyon State reflects the company’s growing presence, as it aims to introduce its southern-style fast food to new customers.

The Queen Creek store will be operated by franchisees Brian and Jessica Nelson, who have recently begun construction on the location, which started in January 2025. The couple has ambitions of establishing a significant footprint in the Phoenix market, with plans to open at least six Zaxby’s locations over the next five years. Their second planned restaurant is slated for the corner of Queen Creek and Signal Butte roads, with an anticipated opening in Spring 2026.

In addition to the Nelsons’ efforts, the DeGoey brothers, Travis and Thomas, are also joining the expansion endeavor. They aim to open ten Zaxby’s locations in the West Valley within the next six years, with the first targeted to launch at the Algodon Center by August 2025. Together, these franchisees exemplify Zaxby’s aggressive strategy to penetrate the Arizona market.

Zaxby’s Expansion Plans and Features

The expansion plans come at a time when Zaxby’s is gaining momentum in the fast-food industry. The company has sold 51 new franchise locations in 2025 and anticipates surpassing 950 locations by the end of the year. A typical Zaxby’s franchise location is approximately 3,000 square feet and includes a drive-thru and seating for 52 patrons, making it a convenient option for both dine-in and take-out customers.

Zaxby’s provides enticing incentives for new franchisees to stimulate growth, which include waiving royalties for the first year and offering half-price royalties in the second year. This strategy not only attracts new business owners but also fosters a collaborative relationship between the franchise and its operators.

Franchise Ownership and Background

The Nelsons bring valuable experience to their new venture in the restaurant industry, having previously held positions in waitstaff and management roles. Brian Nelson intends to take on the role of on-site manager for the first two Zaxby’s locations, while Jessica Nelson will oversee marketing and bookkeeping, ensuring a strong operational foundation.

The couple’s choice to establish their business in Arizona stems from their desire for stability after frequent relocations due to Brian’s past employment, especially with the recent arrival of their newborn. They are committed to rooting themselves in the community and fostering a personal connection to the Zaxby’s brand, which they first enjoyed during their travels in the Southeast.

Conclusion

The introduction of Zaxby’s in Queen Creek represents an exciting development for both the franchise and the local community, offering residents a new dining option. As the restaurant prepares for its grand opening, the focus remains on providing quality service and delicious food, as the Nelsons and DeGoey brothers work diligently to establish a strong presence in Arizona’s competitive fast-food landscape.