Uptown Phoenix Welcomes Jonathan and Max Boutique

News Summary

Uptown Phoenix has unveiled its latest lifestyle boutique, Jonathan and Max, founded by Shauna Kupetz McRae. This store celebrates creativity and community, offering unique products and support for local artisans. Positioned to enhance the shopping landscape in the area, Jonathan and Max promises a diverse selection of art, décor, gifts, and cultural items. The store embodies a family-oriented vision and aims to serve as a community hub for creativity and collaboration.

Welcome to Uptown Phoenix’s Newest Gem: Jonathan and Max

Uptown Phoenix is buzzing with excitement as a fresh lifestyle boutique named Jonathan and Max opens its doors, adding a splash of creativity and charm to the neighborhood. The brainchild of local resident Shauna Kupetz McRae, this new store is not just a shop; it’s a celebration of art, design, and the community around it.

From JAM to Jonathan and Max

Shauna isn’t a newcomer to the retail scene. She previously owned a beloved artisans’ boutique called JAM in Scottsdale, known for its eclectic selection of handmade, homemade, reused, and repurposed treasures. While running JAM, she also made her mark by offering classes that explored various arts and social interests, making it a hub for creativity.

After closing JAM over a decade ago, Shauna harbored a dream of reopening a store, and her vision blossomed into Jonathan and Max. Located at 5202 N. Seventh St. in Uptown, the boutique is perfectly positioned near her home and their three bustling children.

A Unique Shopping Experience

At Jonathan and Max, shoppers will find a delightful array of items for all ages. With products ranging from chic décor, striking art, and trendy accessories to thoughtful gifts for men, women, and children, there’s something for everyone. Picture browsing through stylish linens, delightful candles, eye-catching vases, and quirky stationery. One standout piece that’s bound to spark conversations is the edgy art piece featuring ceramic cigarettes.

Furthermore, Shauna’s commitment to inclusivity shines through as she curates special Judaica items, alongside unique Yiddish stationery that offers a taste of cultural heritage.

Family and Community Focus

Supportive relationships are essential to her new journey. Shauna’s husband, Ben McRae, runs a successful architecture firm called Benjamin Studio, and their businesses share the same space, creating a synergistic environment. Initially, the couple sought to acquire a property solely for Ben’s firm, but they found a gem that was larger than anticipated, sparking the idea for Jonathan and Max.

Shauna boasts a colorful background in real estate since 2002 and has made a home in Arizona since 2001. Although her feelings about the state fluctuated over the years, she began to genuinely appreciate the area after 2017, which fueled her passion for contributing to the local community.

A Tribute to Family and Local Artistry

The boutique’s name holds special significance, inspired by Shauna’s younger brothers, Jonathan and Max. Beyond traditional retail, she plans to spotlight local artists starting this fall, showcasing their works in the store. This initiative not only promotes local talent but also enriches the shopping experience.

The couple even commissioned a mural for their shared space, featuring the uplifting message, “Something good is gonna happen,” a motto that reflects their optimistic outlook and commitment to the community.

Envisioning a Community Hub

At the heart of Shauna’s vision for Jonathan and Max is the desire to create a welcoming space for families and creative minds to gather. She is eager to host “shop-ups,” events that will feature local handmade and refreshed items, fostering a spirit of collaboration and support among local artisans.

Shauna’s goal is to provide beautiful and practical items that resonate with her personal style and lifestyle, making Jonathan and Max more than just a shopping destination but a place where creativity and community thrive.

Conclusion

With Jonathan and Max now open to the public, the people of Uptown Phoenix can look forward to exploring this exciting new addition that promises to uplift, inspire, and bring together the community. It’s just the kind of place where you can find that unique gift for a loved one or simply treat yourself to something special. If you haven’t visited yet, be sure to stop by and see what the buzz is all about!

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Additional Resources

• Jewish News: JAM Owner Opens New Boutique
• Arizona Foothills: Valley Retailer Introduces Boutique Concept
• Wikipedia: Community
• Google Search: Lifestyle Boutique
• Encyclopedia Britannica: Retail