University of Arizona Secures Major Naming Rights Deal

McKale Center at ALKEME Arena with students and athletes

News Summary

The University of Arizona has announced a landmark naming rights agreement for the McKale Center, now known as McKale Center at ALKEME Arena. The partnership with ALKEME Insurance, valued at $27.7 million over 15 years, aims to enhance student opportunities and strengthen community engagement. By focusing on entrepreneurship and leadership programming, this initiative not only benefits athletic programs but also creates valuable resources for students across various disciplines. This development highlights the university’s commitment to innovation and economic growth within Arizona’s educational landscape.


Phoenix, AZ — The landscape of Arizona’s higher education and collegiate athletics continues to evolve with strategic partnerships aimed at fostering student success, innovation, and community engagement. The University of Arizona in Tucson recently announced a landmark naming rights deal for its renowned McKale Center, a move that underscores the institution’s commitment to securing long-term resources and enhancing opportunities for its students and the wider community. This development represents a significant step in the ongoing efforts of Arizona universities to adapt to modern collegiate financial models while upholding their core missions of academic and athletic excellence.

This substantial agreement is poised to not only benefit the University of Arizona’s athletic programs but also to create a ripple effect across various academic disciplines, particularly in areas focusing on entrepreneurship and leadership. Such innovative collaborations exemplify how institutions are leveraging their assets to build robust ecosystems that prepare students for future challenges and contribute to the economic vitality of the state. The deal reflects a forward-thinking approach to institutional development, ensuring sustained investment in the facilities and programs that are vital for both competitive achievement and comprehensive student development.

McKale Center Embraces a New Identity

The iconic McKale Center, a cornerstone of University of Arizona AZ athletics since its opening in 1973, will now be known as the McKale Center at ALKEME Arena. This transformation comes as a result of a 15-year naming rights partnership with ALKEME Insurance, valued at an impressive $27.7 million. The agreement, publicly announced on February 13, 2026, marks the largest publicly known arena naming rights deal within the Big 12 Conference, signaling a new chapter for the venerable venue. Importantly, the deal ensures that the traditional “McKale Center” name, steeped in university history and community pride, remains a central part of the arena’s identity, preserving its legacy while embracing new opportunities.

The original McKale Center, named after J.F. “Pop” McKale, a pivotal figure in Arizona Athletics history, was constructed for $8,145,077. Adjusting for inflation, that initial cost would be approximately $61,752,974.00 today. This historical context highlights the substantial and enduring investment the university has made in its athletic infrastructure, which now receives a significant boost through this new partnership.

Investing in Academic and Experiential Learning

Beyond the athletic spotlight, the partnership with ALKEME Insurance is designed to create substantial academic and experiential learning opportunities for students. A core component of the collaboration involves working with the university’s Eller College of Management. This initiative will develop and implement entrepreneurship and leadership programming, providing students and student-athletes with practical, real-world exposure to business operations and strategy.

Programs will include “Shark Tank”-style leadership experiences, offering aspiring entrepreneurs a platform to refine their ideas and gain valuable feedback. Additionally, the partnership will facilitate mentorship opportunities and direct executive engagement, connecting students with seasoned professionals. These initiatives are aimed at cultivating a new generation of leaders equipped with both academic knowledge and practical skills, embodying the spirit of personal responsibility and innovation.

Strengthening Community and Economic Development

The collaboration extends its reach to strengthen small business engagement across Arizona. By leveraging the visibility of Arizona Athletics, the partnership aims to highlight diverse career pathways and provide invaluable experiential learning opportunities for students interested in business ownership, consulting, and enterprise development. ALKEME Insurance, notably founded in 2020 by University of Arizona alumni, including its CEO Curtis Barton, views this investment as a direct way to give back to the institution that shaped its leaders.

This commitment reflects a belief in using sports as a catalyst to support education, opportunity, and economic growth throughout the state. Such university partnerships are crucial for reinforcing the ties between higher education and the broader economic landscape, creating a virtuous cycle of talent development and community impact in Arizona AZ higher education.

A Trend in Collegiate Athletics Funding

The McKale Center at ALKEME Arena deal is not an isolated event but part of a growing trend in modern college athletics where institutions seek diversified, long-term revenue streams. This marks the University of Arizona’s second significant naming rights agreement within a six-month period. Earlier, the university secured a 20-year, $60 million deal for Arizona Stadium, which has since been rebranded as Casino Del Sol Stadium.

These strategic financial arrangements are becoming increasingly vital as athletic departments navigate the complexities of competitive success, facility maintenance, and athlete support. The ability to secure such partnerships demonstrates proactive leadership and a disciplined approach to financial management within collegiate sports.

Catalyst for Statewide Opportunity

This significant financial commitment and partnership will contribute substantially to the continued momentum of College athletics Arizona, ensuring that University of Arizona programs remain competitive at the highest levels. The resources generated are critical for maintaining and enhancing facilities, recruiting top talent, and providing comprehensive support for student-athletes. Beyond the playing field, the partnership’s focus on entrepreneurship and leadership development will equip students with the skills necessary to contribute meaningfully to Arizona’s growing economy.

For students and future leaders across the state, including those in Phoenix, these developments at institutions like the University of Arizona signal a dynamic and opportunity-rich environment within Arizona AZ higher education. It underscores a commitment to not just academic and athletic achievement, but also to cultivating innovators and responsible citizens who will drive the state’s progress.

Summary of McKale Center Naming Rights Deal

Feature Detail
New Venue Name McKale Center at ALKEME Arena
Partner ALKEME Insurance
Deal Value $27.7 Million
Deal Duration 15 Years
Big 12 Significance Largest publicly known arena naming rights partnership
Key Impact Areas Student Success, Entrepreneurship, Small Business Engagement, Leadership Programming
College Collaboration Eller College of Management
ALKEME Background Founded by University of Arizona alumni

This landmark naming rights deal for the McKale Center signifies a robust commitment to both athletic prowess and academic enrichment at the University of Arizona. Through strategic financial planning and community-minded partnerships, the institution continues to build a future where student growth, innovation, and leadership are paramount. We encourage readers interested in the cutting edge of Phoenix AZ college news and broader Arizona AZ higher education to explore the programs and initiatives developing across our state’s universities and colleges, and to stay informed on how these dynamic collaborations are shaping the leaders of tomorrow.

Frequently Asked Questions

What is the new name of the McKale Center?

The new name of the McKale Center is the McKale Center at ALKEME Arena.

What company is the University of Arizona partnering with for the naming rights?

The University of Arizona is partnering with ALKEME Insurance for the naming rights.

What is the value and duration of the naming rights deal?

The naming rights deal is valued at $27.7 million and has a duration of 15 years.

How will this partnership benefit University of Arizona students?

This partnership will benefit University of Arizona students by supporting student success, entrepreneurship, small business engagement, and other university priorities, including entrepreneurship and leadership programming with the Eller College of Management.

Why was “McKale Center” retained in the new name?

“McKale Center” was retained in the new name due to its significant brand equity and tradition.


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STAFF HERE PHOENIX WRITER
Author: STAFF HERE PHOENIX WRITER

The PHOENIX STAFF WRITER represents the experienced team at HEREPhoenix.com, your go-to source for actionable local news and information in Phoenix, Maricopa County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Waste Management Phoenix Open, Cactus League Spring Training, and Arizona State Fair. Our coverage extends to key organizations like the Greater Phoenix Chamber of Commerce and Visit Phoenix, plus leading businesses in technology and healthcare that power the local economy such as Intel and Banner Health. As part of the broader HERE network, including HERETucson.com, we provide comprehensive, credible insights into Arizona's dynamic landscape.

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