Phoenix, December 15, 2025
TheStudio North America, a Las Vegas-based creative agency, has opened its first Arizona location in Scottsdale, marking a significant expansion into the Phoenix Valley. This strategic move aims for a 122% growth in revenue, reflecting confidence in Phoenix’s thriving economy. The studio specializes in large-scale experiential activations and highlights Phoenix’s supportive business environment and entrepreneurial opportunities, thus enhancing local economic development through job creation and innovative services.
Phoenix: Creative Agency TheStudio North America Expands into Valley, Targets Significant Revenue Growth
Phoenix’s dynamic business landscape continues to attract innovative enterprises, fostering an environment ripe for economic growth and entrepreneurial success. The latest testament to this flourishing market is the expansion of TheStudio North America, a Las Vegas-based creative event company, into the Phoenix Valley. This strategic move highlights the region’s growing appeal for businesses seeking to expand their footprint and capitalize on Arizona’s robust economic momentum. TheStudio North America aims for an ambitious 122% revenue growth with this expansion, signaling strong confidence in the local market.
The arrival of such a specialized agency underscores the fertile ground Phoenix offers to forward-thinking companies. It represents not just a new business opening, but a direct investment in the local economy, promising new opportunities for collaboration, job creation, and enhanced services for Phoenix AZ business clients. The city’s commitment to a supportive economic framework continues to empower companies to achieve significant milestones, demonstrating the power of private enterprise in driving prosperity.
A New Creative Force Elevates Event Experiences
TheStudio North America, an event company that rebranded from DBD: The Studio, has officially opened its first Arizona location in Scottsdale on November 20, 2025. This expansion marks a significant step for the agency, which specializes in large-scale experiential activations for global brands across North America. The company offers a comprehensive suite of services, including event production and management, custom-built infrastructure, audiovisual support, immersive technology, video mapping, custom fabrication, furniture, floral design, and entertainment.
The agency prides itself on managing every stage of the production process in-house, ensuring streamlined design, fabrication, and execution to deliver cohesive and efficient experiences. Their portfolio includes high-profile collaborations with major entities such as Netflix, Formula 1 Racing, MGM Resorts, the NFL, Oracle, and Live Nation. Co-presidents Christian Storck-Petersen and David Ott have expressed enthusiasm for Phoenix, recognizing it as an evolving city with substantial opportunity for event production. The mission of TheStudio North America is to create unforgettable, emotionally charged, and culturally rooted brand experiences that resonate deeply with audiences. The Scottsdale office is located at 15051 N. Kierland Blvd., Suite 230, Scottsdale, AZ 85254.
Fueling Arizona’s Entrepreneurial Spirit
The expansion of TheStudio North America into the Phoenix Valley aligns with a broader trend of strong entrepreneurial growth across Arizona. The state has emerged as one of the most dynamic in the nation for economic growth, business relocation, and corporate expansion, driven by a pro-business climate, strategic location, robust infrastructure, and competitive incentives. From 2020 to 2021, Arizona experienced a 4.32% increase in small businesses, securing its position as the seventh-highest small business growth rate nationwide. More recently, small business growth in Arizona has more than doubled the U.S. average over the last year, expanding by approximately 5.8% in Arizona compared to 2.9% across the United States.
Phoenix-based small business owners are demonstrably faring better than most across the country. A significant 89% of small business owners in Phoenix reported their business had grown in the past year, compared to 73% nationwide. Furthermore, 94% of Phoenix small business owners consider their business successful, exceeding the 90% reported by small business owners overall (Nationwide). Optimism is also high, with 93% of Phoenix entrepreneurs feeling optimistic about the future of their businesses, compared to 87% overall (Nationwide). This resilience and positive outlook create an attractive ecosystem for new ventures and expanding companies like TheStudio North America.
Phoenix: A Hub for Innovation and Opportunity
Phoenix is consistently solidifying its reputation as one of the fastest-growing and most opportunity-rich cities in the United States as of 2025. The metropolitan area sees an influx of over 200 new residents daily, contributing to one of the fastest-growing labor markets in the U.S. The city’s appeal is further enhanced by factors such as low taxes, reduced regulation, and affordable real estate, which collectively foster a welcoming environment for businesses. This supportive climate, coupled with a diverse and multicultural customer base, creates fertile ground for new businesses and sustained economic growth.
Greater Phoenix plays a pivotal role in the state’s economic success, accounting for more than 90% of all new jobs in Arizona. The region’s economy is performing exceptionally well, marking its strongest performance in over a decade. As of a 2024 report, the jobless rate stood at 3.4%, the lowest since 2007, and the GDP growth rate reached 3%, the largest since 2006, positioning Phoenix as the seventh-fastest-growing market in the U.S. The Phoenix metro area also experienced the largest influx of residents among U.S. counties in 2022, adding 56,831 residents, marking a 1.3% increase from 2021 and bringing the population to approximately 4.6 million.
Strategic Advantages and Local Impact
Arizona’s pro-business climate, strategic geographic location, robust infrastructure, and competitive incentives collectively make it a premier destination for companies across various industries. The region’s extensive modern highways, rail systems, and international airports, including Phoenix Sky Harbor International Airport, facilitate efficient movement of goods and global connectivity. The tourism and hospitality industry also stands as a significant economic driver for Phoenix, providing a vibrant market for event-focused companies. Private investments and expansions, such as that of TheStudio North America, directly contribute to job creation, diversify the local economy, and enhance the overall quality of life by bringing innovative services to the community.
The Arizona Small Business Growth Coalition, launched on July 23, 2025, by the Arizona Commerce Authority and state business leaders, is a further example of a State-level commitment to advancing Arizona’s economic vitality through entrepreneurship. These initiatives underscore a collaborative spirit aimed at empowering local businesses and fostering sustainable economic development.
Conclusion
The expansion of TheStudio North America into the Phoenix Valley exemplifies the city’s magnetic appeal for entrepreneurial innovation and private investment. As Phoenix continues its impressive trajectory of economic growth, propelled by a business-friendly environment and a thriving population, the opportunities for Arizona AZ entrepreneurs and small businesses remain abundant. This move not only expands the creative services available locally but also reinforces the narrative of Phoenix as a dynamic hub where ambition meets opportunity. We encourage our readers to continue supporting local businesses and stay engaged in Phoenix’s exciting economic future.
Frequently Asked Questions (FAQ)
What is TheStudio North America?
TheStudio North America is a Las Vegas-based event company that specializes in large-scale experiential activations for global brands. It offers services such as event production and management, custom-built infrastructure, audiovisual support, immersive technology, video mapping, custom fabrication, furniture, floral design, and entertainment.
Where has TheStudio North America expanded?
TheStudio North America has expanded into the Phoenix Valley, opening its first Arizona location in Scottsdale on November 20, 2025.
What is TheStudio North America’s revenue growth target with this expansion?
TheStudio North America aims for a 122% revenue growth with its expansion into the Phoenix Valley.
What are some economic indicators of Phoenix’s growth?
As of 2025, Phoenix has solidified its position as one of the fastest-growing, most opportunity-rich cities in the United States. The Phoenix metro area gains over 200 residents per day, and its small business growth in Arizona has more than doubled the U.S. average over the last year. The Greater Phoenix economy has experienced its strongest performance in over 12 years.
How are small businesses in Phoenix performing compared to the national average?
89% of small business owners in Phoenix reported their business had grown in the past year, compared to 73% nationwide. Additionally, 94% of Phoenix small business owners consider their business successful, exceeding the 90% reported by small business owners overall (Nationwide). Optimism for the future is also higher among Phoenix entrepreneurs, at 93% compared to 87% overall (Nationwide).
Key Features of TheStudio North America’s Expansion into Phoenix
| Feature | Description |
|---|---|
| Company | TheStudio North America, a Las Vegas-based creative event agency. |
| Expansion Location | Phoenix Valley, specifically Scottsdale, Arizona. |
| Opening Date | November 20, 2025. |
| Revenue Growth Target | 122% revenue growth aimed with this expansion. |
| Core Services | Large-scale experiential activations, event production and management, custom fabrication, immersive technology, audiovisual support, and entertainment for global brands. |
| Economic Impact | Contributes to Phoenix’s strong economic growth, job creation, and diverse business landscape. |
| Phoenix Business Environment | Characterized by a pro-business climate, low taxes, reduced regulation, and a rapidly growing population. |
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Author: STAFF HERE PHOENIX WRITER
The PHOENIX STAFF WRITER represents the experienced team at HEREPhoenix.com, your go-to source for actionable local news and information in Phoenix, Maricopa County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Waste Management Phoenix Open, Cactus League Spring Training, and Arizona State Fair. Our coverage extends to key organizations like the Greater Phoenix Chamber of Commerce and Visit Phoenix, plus leading businesses in technology and healthcare that power the local economy such as Intel and Banner Health. As part of the broader HERE network, including HERETucson.com, we provide comprehensive, credible insights into Arizona's dynamic landscape.
