News Summary
Oro Brewing Company in downtown Mesa has rebranded as Oro Brewing & Vice Company, expanding its offerings to include convenience store items. Owner Dave Valencia aims to meet community needs for essential goods, with the grand reopening scheduled for Friday. This transformation marks a significant step in providing residents with easy access to both craft beers and everyday necessities, aiming to strengthen community ties.
Arizona – Oro Brewing Company, known for its craft beers in downtown Mesa, has announced a significant rebranding to become Oro Brewing & Vice Company as part of its expansion into convenience store offerings. This move comes after nearly a decade of serving ales, lagers, and IPAs and aims to provide local residents with essential items that have been lacking in the area.
The brewery will now offer a variety of convenience store staples, including energy drinks, toiletries like toothpaste, and other daily necessities. This change reflects a response to community needs, as residents have had limited access to basic goods with the nearest convenience store located nearly a mile away at the intersection of Main Street and Alma School Road.
Owner Dave Valencia has highlighted that this transition is not just a business expansion but a vital step towards bridging gaps in the availability of essential products in downtown Mesa. The new bodega aspect will enable Oro Brewing to serve as both a local brewery and a convenient stop for residents seeking everyday items.
To celebrate this new venture, Oro Brewing & Vice Company will hold a grand reopening event on Friday, starting at 3 p.m. and running until midnight. The celebration will include a ribbon-cutting ceremony for the newly branded bodega, alongside various entertainment options such as a hot dog cart and a live DJ. Attendees will also have the opportunity to order from the brewery’s full selection of beers and engage in pool games, making it a vibrant community gathering.
This rebranding initiative is part of a broader strategy to enhance the customer experience by integrating a variety of goods with the brewery’s popular craft beer offerings. The convenience store items will be conveniently available behind the bar, aiming to streamline the shopping process for visitors and local residents alike.
Community Impact
The decision to rebrand and expand into grocery items stems from feedback within the community. Residents have expressed a need for accessible convenience goods, especially as downtown Mesa continues to grow and evolve. With limited options in terms of stores nearby, this expansion is anticipated to fill a critical niche.
Event Details
The grand reopening will not only mark the launch of Oro Brewing & Vice Company but will also serve as a community-facing event to encourage engagement and support among local patrons. The festivities promise to bring families and friends together in a fun, welcoming atmosphere.
Historical Context
Oro Brewing Company has been a staple of the downtown Mesa scene for nearly ten years, crafting and serving quality beers that have contributed to its loyal customer base. The brewery has consistently aimed to integrate itself within the fabric of the community, making this rebranding effort a natural progression in alignment with their mission to serve both beverages and convenience necessities.
The transformation into Oro Brewing & Vice Company signifies a promising new chapter for the brewery as it adapts to the needs of its clientele and expands its offerings. This move is anticipated not only to enhance business growth but also to strengthen community ties in downtown Mesa, ensuring that local residents can enjoy both delicious craft brews and convenient shopping all in one location.
Deeper Dive: News & Info About This Topic
- KTAR: Mesa Brewery Bodega Opening
- Phoenix New Times: Pepto and Cigarettes at Mesa Brewery
- KTAR: Aurora Innovation Expands in Phoenix
- Google News: Oro Brewery
- Encyclopedia Britannica: Craft Beer
