Phoenix AZ, January 9, 2026
Ideation Design Group, a global design firm based in Phoenix, has transitioned to sole ownership under CEO Jennifer Reynolds. This move highlights the firm’s dedication to innovation and client service, solidifying its status as a 100% women-owned business. Established in 2004, the firm has bounced back to pre-COVID revenue levels in 2024, demonstrating resilience in a competitive market. Known for its comprehensive design solutions, IDG showcases projects across various industries and continues to adapt to changing market demands while actively engaging with the community.
Phoenix, AZ – Ideation Design Group, a Phoenix-based global design firm, has embarked on an exciting new chapter under the sole ownership and leadership of CEO Jennifer Reynolds. This strategic transition, which saw Reynolds officially become the sole owner and CEO in 2024, marks the solidification of the firm as a 100% women-owned business. The evolution of leadership underscores a narrative of entrepreneurial spirit and dedication to client-focused innovation that has long defined the company’s success in the competitive design industry.
The firm, established in 2004, has consistently demonstrated resilience and adaptability, particularly in navigating recent economic shifts. Its ability to return to pre-COVID revenue levels in 2024 highlights a strong market presence and the effectiveness of its strategic adjustments. This achievement reflects not only sound business acumen but also a commitment to delivering high-quality design solutions that resonate with clients and consumers alike, further contributing to the dynamic economic landscape of Phoenix and beyond.
Phoenix-Based Design Innovator Charts New Course
Ideation Design Group (IDG), an award-winning firm operating out of Phoenix, Arizona, has announced a significant leadership transition with Jennifer Reynolds taking the helm as sole owner and CEO. This move follows the retirement of co-founder Carl Schaffer after two decades of partnership, ushering in a refreshed vision for the firm’s future. Reynolds, with over 25 years of experience in the design and procurement sectors, brings a proven track record of creativity and a “whatever it takes” approach to client service.
IDG is recognized for its comprehensive “one-stop shop” service model, encompassing architecture, interior design, food service design, construction administration, procurement, and graphic design. This integrated approach allows the firm to manage complex, large-scale projects from concept to completion, providing clients with efficiency and cohesive design outcomes. The firm’s commitment to delivering innovative design solutions has earned it recognition, including being named among the Best Interior Designers in Phoenix.
A Legacy of Entrepreneurial Acumen and Growth
Since its inception in 2004, Ideation Design Group has partnered with major brands globally, translating their visions into functional and aesthetically pleasing works of art. The firm’s portfolio showcases expertise across diverse environments, including restaurants, retail spaces, hospitality venues, airports, casinos, and entertainment complexes. This broad expertise has allowed IDG to complete projects in 48 of the 50 states and consult on international developments in areas such as Canada, China, Dubai, South America, Mexico, the Middle East, and London.
The firm’s success is a testament to its entrepreneurial spirit and ability to adapt to changing market demands. In 2024, IDG expanded its capabilities by adding four new roles, including a full-time Construction Manager, further enhancing its capacity to serve a growing client base. This strategic expansion demonstrates a proactive approach to meeting market needs and fostering internal growth, contributing positively to job creation within the industry.
Jennifer Reynolds: A Visionary Leader in Design
Jennifer Reynolds’ journey to becoming sole owner and CEO is marked by a deep passion for design and a commitment to perseverance. Her leadership style emphasizes strong client relationships and a hands-on approach, ensuring accessibility and personalized service at every level. Reynolds has been instrumental in growing the firm, cultivating a team of talented designers, architects, and project managers. Her ability to connect with clients and consumers alike has established her as a reputable expert in the design field.
Reynolds was recognized as one of Phoenix’s Most Influential Women in 2020, acknowledging her significant contributions to the industry and the community. She actively promotes mentorship, especially for young women designers, encouraging them to develop their skills and achieve their professional aspirations. This dedication to empowering the next generation of talent reflects a broader commitment to fostering personal achievement and industry excellence.
Strategic Projects and Community Engagement
Ideation Design Group has consistently delivered groundbreaking projects, showcasing its design excellence. Recent projects include the innovative Stage Red concert space in Fontana, California, and multiple ongoing and completed initiatives at the Phoenix Sky Harbor International Airport. The firm is also involved in the significant $2.05 billion redevelopment of Newark Liberty International Airport, leading design efforts for luxury and lifestyle brands. Beyond these, IDG has made an impact across various sectors, designing for well-known brands like Starbucks, Panera, True Food Kitchen, Universal Studios, and celebrity chef Sammy Hagar’s Cabo Wabo Cantina.
In addition to its commercial endeavors, Ideation Design Group demonstrates a strong commitment to community involvement. Jennifer Reynolds serves on the board of the Phoenix Salvation Army, and the firm regularly supports charitable causes, including monthly donations to St. Mary’s Food Bank. This blend of successful private enterprise and civic responsibility exemplifies how local businesses can contribute significantly to both economic growth and social welfare in the Phoenix area.
As Ideation Design Group continues its journey under Jennifer Reynolds’ leadership, the firm is poised for sustained growth and innovation. The transition to a wholly woman-owned enterprise, coupled with its proven resilience and strategic expansion into new markets like the tech industry and “Travel Centers,” positions IDG as a key player in the Phoenix AZ business community. The firm’s dedication to entrepreneurial innovation and high-quality design not only enhances the built environment but also strengthens the broader Arizona AZ entrepreneurs landscape.
We encourage readers to recognize the vital role that Phoenix small business leaders like Jennifer Reynolds play in shaping our city’s future. Supporting local innovators and businesses fosters a vibrant economy and creates opportunities for all. Stay engaged in Phoenix’s economic future by championing the businesses that drive our community forward.
Frequently Asked Questions
- What is Ideation Design Group (IDG)?
- Ideation Design Group (IDG) is a Phoenix-based global design firm specializing in architecture, interior design, food service design, construction administration, procurement, and graphic design.
- Who is the new sole owner and CEO of Ideation Design Group?
- Jennifer Reynolds is the new sole owner and CEO of Ideation Design Group, solidifying the firm as a 100% women-owned business.
- When did Jennifer Reynolds become the sole owner and CEO?
- Jennifer Reynolds officially became the sole owner and CEO of Ideation Design Group in 2024.
- What services does Ideation Design Group offer?
- Ideation Design Group offers comprehensive services including architecture, interior design, food service design, construction administration, procurement, and graphic design, functioning as a “one-stop shop” for clients.
- What is Ideation Design Group’s geographic reach?
- Ideation Design Group is a global design firm with projects completed in 48 of the 50 states and international consulting in regions such as Canada, China, Dubai, South America, Mexico, the Middle East, and London.
- What are some of Ideation Design Group’s notable achievements?
- In 2024, Ideation Design Group returned to pre-COVID revenue levels, expanded its capabilities by adding four new roles, and completed significant projects including those at Phoenix Sky Harbor International Airport. The firm has also been named among the Best Interior Designers in Phoenix.
- How does Jennifer Reynolds contribute to the community?
- Jennifer Reynolds serves on the board of the Phoenix Salvation Army, and Ideation Design Group makes monthly donations to St. Mary’s Food Bank. She also mentors young women in design.
Key Features of Ideation Design Group Under Jennifer Reynolds
| Feature | Description |
|---|---|
| Leadership Transition | Jennifer Reynolds is now the sole owner and CEO, solidifying Ideation Design Group as a 100% women-owned business following the retirement of co-founder Carl Schaffer. |
| Core Services | A comprehensive “one-stop shop” offering Architecture, Interior Design, Food Service Design, Construction Administration, Procurement, and Graphic Design. |
| Geographic Influence | A global design firm with projects in 48 of the 50 states and international consulting in Canada, China, Dubai, South America, Mexico, the Middle East, and London. |
| 2024 Achievements | Successfully returned to pre-COVID revenue levels, expanded the team with four new roles, and completed significant projects, including at Phoenix Sky Harbor International Airport. |
| Specialized Expertise | Strong specialization in restaurant, retail, and hospitality concepts, with experience in airports, casinos, entertainment venues, and recent expansion into the tech industry and “Travel Centers.” |
| Community Engagement | Jennifer Reynolds serves on the board of the Phoenix Salvation Army, and Ideation Design Group provides monthly donations to St. Mary’s Food Bank. |
| Awards & Recognition | Named among the Best Interior Designers in Phoenix. The firm’s own office building won a 2017 SIPA Building Excellence Award. Also recognized as a “Best Place to Work” by the Phoenix Business Journal. |
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Author: STAFF HERE PHOENIX WRITER
The PHOENIX STAFF WRITER represents the experienced team at HEREPhoenix.com, your go-to source for actionable local news and information in Phoenix, Maricopa County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Waste Management Phoenix Open, Cactus League Spring Training, and Arizona State Fair. Our coverage extends to key organizations like the Greater Phoenix Chamber of Commerce and Visit Phoenix, plus leading businesses in technology and healthcare that power the local economy such as Intel and Banner Health. As part of the broader HERE network, including HERETucson.com, we provide comprehensive, credible insights into Arizona's dynamic landscape.
