News Summary
Farmer Boys, the California-based fast-casual burger chain, has opened its third restaurant in the Phoenix area, located in Gilbert, Arizona. This new location, developed by Atlas Properties, offers breakfast and late-night service to cater to a diverse customer base. Franchisee Omar Mawas plans to further expand in the Valley. With a variety of menu options emphasizing quality and freshness, Farmer Boys aims to enhance its foothold in the Phoenix market, reflecting its commitment to local communities.
Gilbert, Arizona – Farmer Boys, a California-based fast-casual burger chain, has opened its third restaurant in the Phoenix area, marking a significant milestone in the company’s expansion plans. The new location is situated at 1535 N Higley Road, conveniently positioned off Val Vista Drive and Loop 202.
The Gilbert restaurant, developed from the ground up by Atlas Properties, is now open for breakfast and operates until midnight to accommodate customers at various times throughout the day. This flexibility allows the chain to cater to a wide audience, enhancing its appeal in the growing Phoenix market.
Franchisee Omar Mawas, who has been associated with Farmer Boys for several years, operates the new restaurant. Mawas has expressed an interest in further expansion, indicating plans to open additional locations in the Valley, highlighting a robust commitment to the brand’s growth in Arizona.
Farmer Boys initially entered the Phoenix market in 2021, establishing its first store in Gilbert, followed by a second location in Tolleson. With this new restaurant in Gilbert, the chain continues to solidify its presence in the area, showing an ambitious trajectory for expansion.
In addition to the new Gilbert location, Farmer Boys has several more restaurants in development, including sites in Goodyear and Surprise. The company is actively scouting for more locations across the Valley as part of its strategic growth plan. This ambitious expansion reflects Farmer Boys’ confidence in the local market’s potential and the growing demand for fast-casual dining options in the region.
The new restaurants offer a comprehensive menu featuring a variety of burgers, sandwiches, salads, and breakfast items, appealing to diverse customer preferences. With an emphasis on quality and freshness, Farmer Boys aims to provide a distinct dining experience that sets it apart from competitors in the fast-casual sector.
Farmer Boys’ growth trajectory aligns with broader trends in the restaurant industry, where fast-casual dining continues to see increased popularity due to busy lifestyles and a preference for quick, yet quality meal options. The Phoenix area, known for its rapid population growth and vibrant economy, offers a promising landscape for new eateries and dining concepts.
As Farmer Boys expands its footprint in the Phoenix metropolitan area, it aims to tap into the local community, providing job opportunities and a welcoming atmosphere for residents. The chain’s commitment to local engagement is an important aspect of their growth strategy, ensuring that new locations are not only profitable but also well-integrated into the fabric of their respective communities.
In summary, Farmer Boys has opened its third location in Gilbert, Arizona, with plans for further expansion across the Phoenix area. The company is actively pursuing new opportunities in the Valley to establish itself as a leading player in the fast-casual dining market.
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Farmer Boys Expands Fast-Casual Dining in Gilbert, AZ
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