Dutch Bros Coffee's new headquarters in Tempe, Arizona, marks a strategic move for the coffee chain.
Dutch Bros Coffee has officially moved its headquarters from Grants Pass, Oregon, to Tempe, Arizona. The relocation aims to enhance operations and expand the company’s presence in the Phoenix area. Transition costs are estimated between $24 million and $31 million, with efforts underway to create a cohesive environment for employees and customers. Under the leadership of new CEO Christine Barone, the company anticipates significant growth, planning to open 160 new stores in 2025 while maintaining its commitment to community engagement and philanthropy.
Tempe, Arizona – Dutch Bros Coffee, a popular coffee chain renowned for its vibrant drinks and community-focused initiatives, has officially relocated its headquarters from Grants Pass, Oregon, to Tempe, Arizona. The move, which aims to bolster the company’s presence in the Phoenix area and streamline its operations, was driven by the need to consolidate field support roles to better serve customers and employees across the nation.
In this significant development, Dutch Bros is expected to incur transitional costs ranging between $24 million and $31 million, largely attributed to employee relocation and related expenses. Although a portion of the workforce was transitioned to the Phoenix area in 2024—approximately 40% of support services staff—the company has chosen to maintain its roasting facility and some staff positions in Grants Pass, underscoring its commitment to southern Oregon.
The corporate relocation to Arizona has been a strategic consideration since Dutch Bros began exploring potential new headquarters in 2024. The company recently secured office space at Liberty Center, located on Rio Salado Parkway, which accounts for one of the largest office leases in the area during that year. This move is seen as a critical component of the company’s objective to enhance operational efficiency and drive future growth.
Christine Barone, who took over as president and CEO in January 2024, emphasized the necessity of strengthening operations within Arizona as the company anticipates scaling its footprint. With an ambitious long-term goal of expanding to over 4,000 locations, Dutch Bros is positioning itself for continued success in the competitive coffee market.
Recent financial escalations reflect Dutch Bros Coffee’s robust growth trajectory. The company celebrated the opening of its 1,000th store in Orlando, Florida, in February 2025 and reported a significant revenue boost in the first quarter of 2025, achieving $355 million, which translates to a 29% increase year-over-year. An annual revenue growth of 32% had already been noted in the previous year, bringing the total to $1.3 billion.
As of the end of Q1 2025, Dutch Bros has expanded its operations to 1,012 stores across 18 states, with nearly 90 locations in Arizona alone. The company plans to continue its growth trajectory by opening at least 160 new stores in 2025, following the 151 new establishments launched nationwide last year.
In addition to its business pursuits, Dutch Bros Coffee is widely recognized for its philanthropic efforts, prominently including fundraising initiatives for ALS, honoring the legacy of co-founder Dane Boersma. The company’s commitment to community involvement remains a fundamental aspect of its corporate identity, further distinguishing it in the coffee industry where customer engagement is key.
As Dutch Bros completes its move to Arizona, the company hopes to utilize this relocation not only to improve operations but also to create a more cohesive environment for its staff, ultimately enhancing the customer experience. The combination of strategic growth plans, community commitment, and operational improvements signals a new chapter for Dutch Bros Coffee as it endeavors to navigate the evolving landscape of the beverage market.
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