Dutch Bros Coffee Relocates Headquarters to Arizona

Categories: Arizona Business NewsArizona State News

The new Dutch Bros Coffee drive-thru located in Arizona.

News Summary

Dutch Bros Coffee has announced its decision to relocate its headquarters from Grants Pass, Oregon, to Tempe, Arizona, starting in early 2025. This strategic move aims to enhance operational efficiency and support growth, following a significant presence established in Arizona. Around 40% of its support staff has already been transitioned to Phoenix. The new headquarters will be located at Liberty Center, while the roasting facility remains in Oregon, demonstrating Dutch Bros’ commitment to its roots. The financial cost of the move is estimated between $24 million and $31 million.

Arizona – Dutch Bros Coffee, a popular coffee chain known for its vibrant drive-thru locations, has confirmed its decision to relocate its headquarters from Grants Pass, Oregon, to Tempe, Arizona, in early 2025. This strategic move comes after a year and a half of gradually expanding operations in Arizona while initially planning to keep its headquarters in Oregon.

The relocation aims to consolidate corporate functions and enhance support roles to better serve both customers and employees. By centralizing operations in Phoenix, Dutch Bros anticipates smoother coordination and improved service delivery as it enters the next phase of its growth strategy.

In support of this transition, Dutch Bros has already moved around 40% of its support staff to the Phoenix area as of 2024. The move highlights the company’s focus on strategic restructuring to allow for more efficiency and flexibility in its operations.

The new headquarters will be located in a leased office space at Liberty Center on Rio Salado Parkway in Tempe. This facility will serve primarily as the corporate center for the company. Despite the headquarters move, Dutch Bros has announced that its roasting facility and certain operational positions will remain in Grants Pass, Oregon, ensuring a continued commitment to its roots and philanthropic efforts in the southern region of the state.

Regarding the financial aspect of the relocation, Dutch Bros estimates the total costs related to the move, including employee relocation and associated expenses, will range between $24 million and $31 million. This financial commitment reflects the company’s investment in its future expansion and operational effectiveness in Arizona.

The company’s growth trajectory has been noteworthy, as evidenced by its recent achievement of celebrating its 1,000th drive-thru location in Orlando, Florida, in February 2025. In addition, Dutch Bros has established a significant presence in Arizona, with nearly 90 locations currently operational in the state.

Founded in 1992 in Grants Pass, Oregon, Dutch Bros has grown to become a leading player in the coffee industry, recognized for its lively atmosphere and customer experience. The decision to move its headquarters represents a pivotal change in the company’s strategy, reinforcing its evolving market dynamics and regional operations.

The move is not only a shift in location but also signifies a cultural evolution within Dutch Bros as it adapts to new challenges and opportunities in the competitive coffee market. The company expects that the consolidation around a single headquarters will bring about a unified corporate culture, ultimately enhancing employee satisfaction and customer service.

As Dutch Bros transitions to its new corporate center in Tempe, it will continue to uphold the values that have driven its success while positioning itself for future growth. Maintaining operations in Oregon underscores the company’s dedication to its community and the importance of its historical origins as it moves forward in a new, vibrant marketplace.