Vestar Introduces Dove Valley Towne Center with Hotel and Retail Spaces

Aerial view of the Dove Valley Towne Center mixed-use development site.

Phoenix, September 16, 2025

News Summary

Vestar has announced plans for the Dove Valley Towne Center, a transformative mixed-use development in north Phoenix. Spanning over 100 acres, the project will feature a 544-unit hotel, an 86,000-square-foot fitness center, and extensive retail space. Located strategically near the proposed Halo Vista development and the Taiwan Semiconductor Manufacturing Co. complex, this project aims to enhance economic vitality in the region. Additionally, Vestar plans for the Legacy Park project in Mesa, which will include residential units and commercial developments, further contributing to the area’s growth.

Phoenix, Arizona – Vestar has unveiled plans for a significant mixed-use development known as Dove Valley Towne Center, set to transform the landscape of north Phoenix. Positioned at the northeast corner of I-17 and Sonoran Desert Drive, the project will encompass over 100 acres and feature a diverse array of offerings, including a 544-unit hotel, an 86,000-square-foot fitness center, and 437,000 square feet of retail space. A rezoning request for Dove Valley Towne Center was officially presented at the North Village Planning Committee meeting on September 11.

The development’s location is strategic, situated across the freeway from the proposed Halo Vista development and within close proximity to the $165 billion Taiwan Semiconductor Manufacturing Co. complex. This positioning is expected to attract both local residents and visitors, further enhancing the region’s economic vitality.

In addition to Dove Valley, Vestar has announced plans for another ambitious project named Legacy Park, which will rise on a vacant 200-acre site in Mesa, Arizona. The initial phase of Legacy Park is projected to cost over $1 billion and will include a 300,000-square-foot shopping complex as well as around 700 residential units. The development is designed to mirror the size and concept of the popular Scottsdale Quarter, where Vestar serves as a strategic partner.

Future expansions for Legacy Park will encompass additional office space, parks, recreation areas, and luxury amenities, creating a comprehensive urban center. Groundbreaking for this project is scheduled for 2027.

Despite an overall slowdown in U.S. retail development, the Phoenix metropolitan area continues to attract significant retail projects, driven by consistent population growth. Notably, the region has seen a remarkable 6.5 million-square-foot increase in retail space since the fourth quarter of 2019. This growth trend aligns with Vestar’s aggressive development strategy; since 2020, the company has completed five ground-up projects in the Phoenix area, including notable developments like Tempe Marketplace and Desert Ridge Marketplace.

Vestar has also announced upcoming projects, including the $275 million Verrado Marketplace and a 500,000-square-foot Laveen Towne Center, both set to commence construction next summer. Collectively, Legacy Park is expected to feature 2,500 multifamily residences, a 600-room hotel, and extensive office space. Over the next 20 years, Legacy Park aims to generate approximately $56 billion in economic output and create over 20,000 jobs.

Additionally, Legacy Park will boast a 20-acre urban park surrounding a large lake, serving as a regional gathering space that enhances community engagement and quality of life. The area surrounding this development is rapidly growing, with an increase of over 20,000 residents expected between 2020 and 2024, illustrating the demand for such sophisticated urban spaces.

Vestar’s legacy in the Phoenix area is marked by transformative developments that have significantly impacted the region, and with the introduction of projects like Dove Valley Towne Center and Legacy Park, the company is set to further elevate the lifestyle quality for residents in the East Valley.

Key Features of Dove Valley Towne Center and Legacy Park

Feature Dove Valley Towne Center Legacy Park
Hotel Units 544 600
Fitness Center Size 86,000 square feet N/A
Retail Space 437,000 square feet 300,000 square feet (initial phase)
Residential Units N/A 700 (initial phase)
Projected Economic Output N/A $56 billion (over 20 years)
Job Creation N/A 20,000+
Groundbreaking Year N/A 2027
Park Size N/A 20-acre urban park

FAQs

What is Dove Valley Towne Center?

Dove Valley Towne Center is a proposed mixed-use development in north Phoenix that includes a hotel, fitness center, and retail space.

Where is Dove Valley Towne Center located?

The development site is at the northeast corner of I-17 and Sonoran Desert Drive in north Phoenix.

What is Legacy Park?

Legacy Park is a planned mixed-use development in Mesa, Arizona, which aims to include residential units, a shopping complex, and office space.

When is the groundbreaking for Legacy Park scheduled?

The groundbreaking for Legacy Park is scheduled for 2027.

What is the projected economic impact of Legacy Park?

Legacy Park is projected to generate approximately $56 billion in economic output and create over 20,000 jobs over 20 years.

What is driving the retail development in Phoenix?

The growth in retail development in Phoenix is primarily driven by consistent population growth in the area.


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STAFF HERE PHOENIX WRITER
Author: STAFF HERE PHOENIX WRITER

PHOENIX STAFF WRITER The PHOENIX STAFF WRITER represents the experienced team at HEREPhoenix.com, your go-to source for actionable local news and information in Phoenix, Maricopa County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Waste Management Phoenix Open, Cactus League Spring Training, and Arizona State Fair. Our coverage extends to key organizations like the Greater Phoenix Chamber of Commerce and Visit Phoenix, plus leading businesses in technology and healthcare that power the local economy such as Intel and Banner Health. As part of the broader HERE network, including HERETucson.com, we provide comprehensive, credible insights into Arizona's dynamic landscape.

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