Bobby’s Burgers Expands to Phoenix with New Franchise Locations

A lively scene at Bobby's Burgers, showcasing the unique atmosphere and menu offerings.

News Summary

Bobby Flay’s fast-casual burger restaurant, Bobby’s Burgers, is set to expand in the Phoenix area after success at Sky Harbor Airport. A franchise agreement has been finalized for multiple locations in Maricopa County, led by experienced operator Joe Sample. With a commitment to bold flavors and quality, Bobby’s Burgers aims to capture a unique niche in the competitive Phoenix burger market. The expansion follows a successful launch in Utah, indicating a growing trend for the brand’s ambitious growth strategy.

Phoenix—Bobby Flay’s fast-casual burger restaurant, Bobby’s Burgers, is set to expand its presence in the Phoenix area following a successful venture at the Phoenix Sky Harbor International Airport. A franchise agreement has been finalized, with plans to open multiple new locations throughout Maricopa County.

The new outlets will be owned and operated by Joe Sample, founder of the Crave Management Group, who has a solid track record in the restaurant industry, including previous franchise ownership experiences with Taco Bell. This expansion is part of a broader growth strategy for Bobby’s Burgers, which also includes a recent foray into Utah, where Sample has already opened the first Bobby’s Burgers unit in Orem in December 2024.

Sample expressed optimism about his franchise operations in Arizona, highlighting the supportive partnership with the Bobby’s Burgers team. An expansion into Phoenix aims to establish a foothold in a competitive burger market known for its diverse offerings.

Bobby’s Burgers distinguishes itself with its focus on bold flavors and a carefully curated menu that emphasizes quality. The menu features a range of signature burgers, extravagant milkshakes, and limited-time offerings such as the Buffalo Burger and Dulce de Leche Shake, which have been well-received by customers.

Michael McGill, the President of Bobby’s Burgers, has acknowledged Sample for his leadership and extensive experience within the food service industry. This collaboration is expected to enhance the brand’s capabilities in navigating the competitive landscape of the fast-casual dining sector.

With its new venture in Phoenix, Bobby’s Burgers aims to carve out a unique niche in an already saturated market. The franchise model allows for expansive growth, and the strategic selection of locations in Maricopa County highlights the brand’s confidence in its product and the community’s potential reception.

For those interested in more information regarding franchise opportunities or menu items at Bobby’s Burgers, details are available on the company’s official website.

The growth of Bobby’s Burgers in Arizona comes on the heels of a successful reception in Utah, signifying a broader trajectory of successful expansions for the brand. As Bobby’s Burgers looks to open its new units, both franchise owners and the home office are optimistic about the brand’s future in the competitive fast-casual market.