Customers dining at Bobby's Burgers enjoying a variety of unique burger options.
Celebrity chef Bobby Flay is expanding his fast-casual burger restaurant, Bobby’s Burgers, in Maricopa County, Arizona. The franchise agreement with Joe Sample promises multiple locations in the Phoenix area, with the first projected to open in 2026. Known for its unique burgers, fries, and shakes, Bobby’s Burgers aims to attract a diverse customer base and enhance the dining experience with creative menu offerings. Franchise opportunities are also available, reflecting the brand’s ambition in the fast-casual dining market.
Celebrity chef Bobby Flay is set to expand his fast-casual burger restaurant, Bobby’s Burgers By Bobby Flay, in Maricopa County, Arizona. This growth includes a franchise agreement signed with Joe Sample, the founder of Crave Management Group. The agreement lays the groundwork for multiple new restaurant locations in the Phoenix area, building on the existing Bobby’s Burgers location at Phoenix Sky Harbor International Airport.
The first new Bobby’s Burgers location in the Phoenix metropolitan area is projected to open in 2026. Joe Sample, who has previously operated several Taco Bell franchises, is excited about the prospects of this venture. His plans not only include expansion in Arizona but also in Utah, where the state’s first Bobby’s Burgers location recently opened in Orem in December 2024.
Bobby’s Burgers specializes in a menu featuring a range of unique and signature burger options, along with fries and shakes, all curated by Bobby Flay. The restaurant is known for its creative offerings, including the Crunch Burger topped with chips and a Brunch Burger with an egg. Additionally, the upcoming Bobby’s Burgers at The Crystals is expected to include breakfast options, aiming to attract a broader customer base.
The restaurant’s design focuses on providing a vibrant and appealing dining experience, ideal for travelers and locals alike. Customer feedback has been notably positive following the launch of the Orem location, reinforcing the decision to grow within Arizona’s competitive market.
The expansion of Bobby’s Burgers is part of a broader franchise growth strategy that Bobby Flay is pursuing, which includes plans for both U.S. and international markets. The brand has witnessed success with limited-time menu items like the Buffalo Burger and Dulce de Leche Shake, reflecting Bobby Flay’s commitment to delivering high-quality food consistently.
As the brand looks ahead, insights gathered from the existing locations contribute to refining the restaurant’s offerings and enhancing customer satisfaction. Joe Sample, with his franchise experience and local market knowledge, is well-positioned to lead the charge in this new endeavor.
With the recent franchise agreement, potential franchisees can explore details and opportunities available under Bobby’s Burgers by visiting the franchise information segment at BobbysBurgers.com/franchising. This move illustrates the growing interest in fast-casual dining options and reflects the brand’s ambition to cater to diverse eating preferences and demographics across various regions.
The launch of multiple Bobby’s Burgers locations in Arizona marks an exciting development in the state’s culinary scene, particularly in fast-casual dining, where quality and uniqueness are increasingly sought after by consumers. As Bobby Flay continues to expand his presence in the market, burger enthusiasts can look forward to more locations and varied offerings in the near future.
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