Bobby Flay’s Burgers Expanding in Phoenix

An inviting interior of a Bobby Flay Burgers restaurant featuring gourmet burgers.

News Summary

Celebrity chef Bobby Flay is expanding his fast casual burger restaurant, Bobb’s Burgers, into brick-and-mortar locations across the Phoenix area. This follows the success of its outlet at Phoenix Sky Harbor International Airport. The expansion comes through a franchise agreement with Joe Sample, who will manage the new locations. Currently, details on the exact number and locations of the new units are not disclosed, but the move is aimed at tapping into the vibrant dining scene of Phoenix.

Phoenix

Celebrity chef Bobby Flay’s fast casual burger restaurant, Bobb’s Burgers By Bobby Flay, is set to expand into new brick-and-mortar locations throughout the Phoenix area. This announcement comes after the brand’s successful operation at the Phoenix Sky Harbor International Airport, where it continues to gain popularity among travelers and locals alike. That demand has now led to a significant partnership to bring additional locations to Maricopa County.

The expansion has been formalized through a franchise agreement with Joe Sample, founder of Crave Management Group, who will manage the new Bobby’s Burgers outlets in the region. Sample brings a wealth of experience in the restaurant industry, having previously owned multiple franchise locations, including Taco Bell. His notable track record in operating fast food franchises positions him well to oversee the introduction of Bobby’s Burgers in Phoenix.

Currently, Sample is actively expanding the Bobby’s Burgers brand in Utah, where he opened the state’s first location in Orem in December 2024. His proven expertise in the food service sector is expected to contribute positively to the successful rollout of new locations in Phoenix.

Details of the Expansion

The precise number and locations of the new Bobby’s Burgers units in Phoenix and surrounding areas have yet to be disclosed. However, the agreement signifies a strong commitment from both parties to expand the brand in this growing market. This venture not only aims to enhance Flay’s presence beyond airport dining but also to tap into the vibrant dining scene that Phoenix offers.

The expansion announcement was made earlier this week, generating excitement among burger enthusiasts and fans of Flay’s culinary creations. Bobby’s Burgers is known for its flavorful menu options, which include a variety of gourmet burgers, hand-cut fries, and specialty shakes—elements that are anticipated to resonate well with the local community.

Background on Bobby Flay and the Brand

Bobby Flay is an internationally recognized chef, restaurateur, and television personality, known for his expertise in southwestern cuisine and grilling. He has built a successful career over the years, with several acclaimed restaurants and numerous cookbooks to his name. The establishment of Bobby’s Burgers was part of Flay’s efforts to introduce his unique culinary style in a more accessible, fast-casual format, appealing to a broader audience.

In addition to its location at Phoenix Sky Harbor International Airport, Bobby’s Burgers has steadily gained traction, becoming a favored stop for both travelers and locals. The positive reception of the airport outlet demonstrates the brand’s potential for growth in urban areas, particularly in vibrant markets like Phoenix, where there is a robust demand for quality fast-casual dining options.

The Future of Bobby’s Burgers

The franchise agreement with Joe Sample marks a significant step in the brand’s growth strategy as it seeks to establish a stronger presence in key metropolitan areas across the country. With plans for multiple locations in the Phoenix area, the future looks promising for Bobby’s Burgers, as it aims to deliver quality food and a signature dining experience to even more customers.

As the announcement unfolds, many will be watching closely to see how the franchise develops in the coming months and what it will mean for burger lovers in Phoenix. With an experienced operator at the helm and a beloved chef backing the brand, Bobby’s Burgers is poised to become a notable player in the area’s dining scene.