News Summary
Avnet Inc. has announced a sponsorship deal with the Arizona Cardinals, focusing on community initiatives, particularly educational support. This collaboration includes prominent brand visibility during home games and builds on Avnet’s previous partnership with the Arizona Diamondbacks. The deal aims to enhance Avnet’s marketing strategies while providing scholarships and resources to STEM students in the community. As part of this partnership, Avnet continues to emphasize its commitment to uplifting local communities through professional sports.
Phoenix, Arizona – Avnet Inc., a global electronics and technology company, has entered into a sponsorship deal with the Arizona Cardinals. This agreement, announced on September 16, aims to improve Avnet’s marketing strategies and community engagement through the medium of professional sports.
The partnership focuses on a variety of community initiatives, particularly those aimed at educational support. As part of this agreement, Avnet will have signage displayed prominently during key moments of home games at State Farm Stadium, thus elevating its brand presence among fans and the community.
While the specific financial terms of this multiyear sponsorship did not emerge in the public domain, the deal follows Avnet’s successful second season as the jersey patch sponsor for the Arizona Diamondbacks. This collaboration marked Avnet’s initial foray into the realm of professional sports marketing.
Within the framework of its partnership with the Diamondbacks, Avnet has actively contributed to educational initiatives. Recently, Avnet and the Diamondbacks awarded $250,000 in scholarships to 14 STEM students. These scholarships are part of a broader $1 million commitment aimed at supporting first-generation or low-income STEM students through the St. Vincent de Paul’s One at a Time scholars program. Each student received not only a scholarship but also additional supplies to assist in their education, including a computer, headphones, a backpack, a custom jersey, and a gift card for school supplies.
Avnet’s CEO has highlighted the company’s dedication to community giving as a central aspect of its partnership with the Diamondbacks, reinforcing the company’s commitment to uplifting local communities through sports. The Diamondbacks and Avnet have established a multi-year deal where Avnet’s logo will appear as a patch on player uniforms. Depending on the player’s batting or pitching hand, the patches will be strategically placed, adding a unique element to team apparel.
Starting from the 2023 season, Major League Baseball has permitted teams to monetize their uniforms through advertising, making this partnership even more significant for Avnet. The visibility gained from both the Cardinals and Diamondbacks provides Avnet with an opportunity to enhance its brand while simultaneously supporting educational causes.
Avnet Inc. operates globally with over 15,000 employees, of which approximately 1,300 work in the Arizona area. The collaboration with the Cardinals adds a new layer to Avnet’s marketing approach and community involvement. The Arizona Cardinals and the Diamondbacks stand as two prominent professional sports teams in Phoenix, enhancing the city’s reputation as a hub for sporting events throughout the year.
This sponsorship serves not only as a marketing strategy for Avnet but also as a commitment to contribute positively to the communities in which they operate, especially in educational sectors aimed at empowering youth and fostering future innovation.
Deeper Dive: News & Info About This Topic
- ABC15: Avnet Expands Sports Marketing with Arizona Cardinals Sponsorship Deal
- Wikipedia: Avnet
- Arizona Sports: Diamondbacks, Avnet Surprise 14 STEM Students
- Google Search: Arizona Cardinals Avnet
- MLB: D-backs Community Education Initiatives
- Google Scholar: STEM Scholarships Arizona
- AZ Family: Arizona Super Bowl Host Committee Seeking Volunteers
- Encyclopedia Britannica: Arizona Cardinals
Author: STAFF HERE PHOENIX WRITER
PHOENIX STAFF WRITER The PHOENIX STAFF WRITER represents the experienced team at HEREPhoenix.com, your go-to source for actionable local news and information in Phoenix, Maricopa County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Waste Management Phoenix Open, Cactus League Spring Training, and Arizona State Fair. Our coverage extends to key organizations like the Greater Phoenix Chamber of Commerce and Visit Phoenix, plus leading businesses in technology and healthcare that power the local economy such as Intel and Banner Health. As part of the broader HERE network, including HERETucson.com, we provide comprehensive, credible insights into Arizona's dynamic landscape.
