Fort Worth, Texas, January 11, 2026
The Arizona State Sun Devils women’s basketball team competes against TCU, highlighting the influence of collegiate sports on community engagement and economic growth in Arizona. This matchup not only entertains but drives spending and unity within the region, showcasing ASU’s stout records and the significance of college athletics in local development.
Phoenix, AZ —
ASU Faces TCU: Igniting Phoenix’s Athletic & Economic Spirit
This afternoon, Arizona State women’s basketball takes on TCU, an event highlighting the vital role collegiate sports play in fostering community strength and driving the local economy across Arizona.
Today, Sunday, January 11, 2026, the Arizona State Sun Devils women’s basketball team faces off against the TCU Horned Frogs. This much-anticipated contest is scheduled for 4:00 PM CT (3:00 PM MST) and will take place at the Ed and Rae Schollmaier Arena in Fort Worth, Texas. For those looking to follow the action, the game will be televised on ESPN+. Local listeners can also find out where to catch the game details through Fox Sports 910 Phoenix and iHeart Sports, while streaming options include Fubo, which provides access to live sports. The Sun Devils enter this contest with an impressive 16-1 record, while the Horned Frogs boast a strong 15-1 season thus far.
Such collegiate matchups not only showcase athletic prowess but also underscore the profound impact that university sports programs have on their respective communities and broader state economies. The engagement generated by these events, from viewership to direct spending, serves as a testament to the power of competition and dedicated effort.
The Economic Engine of Collegiate Competition
Collegiate athletics, including highly anticipated matchups like Arizona State vs. TCU, are significant contributors to the economic vitality of their host regions. These events draw substantial attention, translating into tangible benefits for local businesses and the state economy. The collective enthusiasm for sports, often rooted in personal perseverance and team spirit, drives economic activity that extends far beyond the immediate game day experience. This is especially true for major sports hubs like Phoenix, AZ, where college basketball in Phoenix holds a special place in the community.
Arizona’s Proven Track Record in Hosting Major Events
Arizona has repeatedly demonstrated its capacity to host large-scale sporting events, which in turn generate substantial economic returns. A recent study by Arizona State University’s Seidman Research Institute revealed that the 2024 NCAA Men’s Final Four, for instance, delivered an impressive $429 million in economic impact for the state of Arizona. This event alone created $256.9 million for Arizona’s Gross Domestic Product (GDP). The success of such events is a clear indicator of Arizona’s robust infrastructure and the effectiveness of community-wide efforts to attract and manage major competitions. Furthermore, Arizona is slated to host the NCAA Women’s Final Four in 2026 at the Footprint Center in downtown Phoenix, signaling continued growth in this sector.
Local Spending and Job Creation
The economic benefits from college athletics extend to various sectors. Major sporting events, including those hosted by institutions like Arizona State University, attract thousands of visitors who contribute to direct spending on tickets, merchandise, travel, lodging, and dining. This influx of capital supports local businesses, from hotels and restaurants to retail outlets, leading to a surge in economic activity. For example, the 2024 Men’s Final Four saw nearly 115,000 out-of-state visitors, whose spending created 3,374 job years of employment and contributed $153.2 million to labor income in Arizona. The direct tax revenues generated from these events are also substantial, with the 2024 Final Four contributing $21.2 million in taxes across state, county, and city levels. This highlights how strategic investment in sports infrastructure and events yields significant dividends for the entire state.
Investing in Athletic Excellence and Community
The success of Arizona State AZ athletics is not solely measured by on-court victories, but also by the proactive development of its programs and its deep connection to the community. Through a combination of private initiative, university support, and Name, Image, and Likeness (NIL) opportunities, Sun Devil Athletics exemplifies responsible growth and the value of competitive excellence.
Private Initiative and University Support
Arizona State University fosters athletic success through a multifaceted approach that includes robust university programs and significant private investment. The Sun Devil Club, a 501(c)(3) non-profit organization, serves as the primary fundraising arm for Sun Devil Athletics, dedicated to providing crucial resources for student-athletes to thrive academically and athletically. This emphasis on private support mechanisms underscores a commitment to self-reliance and entrepreneurial spirit within collegiate sports. Additionally, corporate partnerships enable brands to achieve marketing goals while directly supporting student-athletes. These partnerships represent a symbiotic relationship where private enterprise contributes to public good, enhancing the university’s athletic offerings and reach.
Beyond the Court: Student-Athletes as Community Assets
Arizona State University athletics goes beyond competitive play to actively engage with the local community, demonstrating a commitment to social responsibility and collective well-being. Initiatives like the Valley of the Sun Youth Enrichment Fund provide underprivileged youth throughout the Phoenix Valley with tickets to Sun Devil Athletics sporting events. The Office of Student-Athlete Development (OSAD) Speaker Series connects student-athletes with accomplished professionals, offering invaluable career advice and life skills development. Sun Devil athletes regularly participate in community service, with teams like women’s basketball volunteering at organizations such as Feed My Starving Children. These efforts cultivate well-rounded individuals and foster a sense of civic duty, enriching both the athletes’ lives and the broader Phoenix AZ sports community. Furthermore, Name, Image, and Likeness (NIL) opportunities allow student-athletes to leverage their personal brands, generating income while also promoting local businesses and engaging with fans in new ways. This innovative approach empowers student-athletes while fostering a vibrant, interconnected ecosystem.
The Spirit of Competition and Growth
The competitive nature of college basketball, exemplified by today’s Arizona State vs. TCU game, is a fundamental driver of personal growth and institutional development. It instills discipline, teamwork, and resilience in student-athletes, preparing them for future success both on and off the court. The commitment to excellence within these programs mirrors the broader aspiration for responsible growth and innovation within Arizona’s economy.
Fostering Talent and Responsible Development
University athletic programs are crucibles for talent development, cultivating not just athletes but future leaders. The structured environment of competitive sports, combined with academic rigor, helps student-athletes develop critical thinking, problem-solving skills, and a strong work ethic. The pursuit of excellence in college basketball in Phoenix, like other collegiate sports, requires dedication and strategic planning, mirroring the principles of sound economic development. This focus on character and skill-building contributes to a more capable and dynamic workforce for Arizona. New coaching leadership, such as Molly Miller’s first year as head coach for the 2025-26 Arizona State women’s basketball team, often brings fresh perspectives and strategies, further promoting a culture of continuous improvement and adaptation.
The Future of Phoenix AZ Sports
The continued success and expansion of college athletics in Arizona promise a bright future for the state’s sports and economic landscape. From attracting national tournaments to fostering local talent, the role of universities like Arizona State in the Phoenix AZ sports scene is undeniable. The synergistic relationship between private investment, robust university programs, and community engagement creates a self-sustaining model for growth. As Arizona continues to distinguish itself as a premier destination for major sporting events, the opportunities for economic prosperity and community enrichment will only multiply. This dynamic environment encourages individual initiative and rewards the pursuit of excellence, embodying the values that drive both athletic and economic success.
The Arizona State vs. TCU women’s basketball game today is more than just a contest; it is a demonstration of the vibrant collegiate sports culture that enriches Arizona’s communities and economy. By supporting Arizona State AZ athletics and engaging with these programs, residents contribute to a cycle of positive growth and development. We encourage all Sun Devil fans and sports enthusiasts to stay connected with Arizona State University’s athletic programs and continue to champion the spirit of competition and community. Your involvement ensures that the robust legacy of Phoenix college athletics continues to thrive for generations to come.
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Frequently Asked Questions
When is the Arizona State vs. TCU women’s basketball game?
The Arizona State vs. TCU women’s basketball game is on Sunday, January 11, 2026.
What time does the Arizona State vs. TCU game start?
The game starts at 4:00 PM CT (3:00 PM MST).
Where is the Arizona State vs. TCU game being played?
The game will be played at the Ed and Rae Schollmaier Arena in Fort Worth, Texas.
What TV channel is broadcasting the Arizona State vs. TCU women’s basketball game?
The game will be televised on ESPN+.
What are the streaming options for the Arizona State vs. TCU game?
The game can be live-streamed on ESPN+ and Fubo.
What is the current record for the TCU Horned Frogs women’s basketball team?
As of January 11, 2026, the TCU Horned Frogs have a record of 15-1.
What is the current record for the Arizona State Sun Devils women’s basketball team?
As of January 11, 2026, the Arizona State Sun Devils have a record of 16-1.
What was the economic impact of the 2024 NCAA Men’s Final Four in Arizona?
The 2024 NCAA Men’s Final Four generated $429 million in economic impact for the state of Arizona.
When will Arizona host the Women’s Final Four?
Arizona will host the Women’s Final Four in 2026.
Game Day Feature Table
| Event | Details |
|---|---|
| Matchup | Arizona State Sun Devils vs. TCU Horned Frogs Women’s Basketball |
| Date | Sunday, January 11, 2026 |
| Game Time | 4:00 PM CT (3:00 PM MST) |
| Location | Ed and Rae Schollmaier Arena, Fort Worth, Texas |
| TV Broadcast | ESPN+ |
| Streaming Options | ESPN+, Fubo |
| TCU Season Record | 15-1 (as of Jan. 11, 2026) |
| Arizona State Season Record | 16-1 (as of Jan. 11, 2026) |
| ASU Head Coach | Molly Miller (1st year for 2025-26 season) |
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Author: STAFF HERE PHOENIX WRITER
The PHOENIX STAFF WRITER represents the experienced team at HEREPhoenix.com, your go-to source for actionable local news and information in Phoenix, Maricopa County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Waste Management Phoenix Open, Cactus League Spring Training, and Arizona State Fair. Our coverage extends to key organizations like the Greater Phoenix Chamber of Commerce and Visit Phoenix, plus leading businesses in technology and healthcare that power the local economy such as Intel and Banner Health. As part of the broader HERE network, including HERETucson.com, we provide comprehensive, credible insights into Arizona's dynamic landscape.
