News Summary
AriZona Beverages has introduced a Chocolate Egg Cream Soda to support the Tunnel to Towers Foundation, helping families of fallen first responders and veterans. This nostalgic drink reflects AriZona’s commitment to community service, offering a modern twist on a classic beverage while engaging consumers in a cause that honors those who serve America.
New York – AriZona Beverages has officially launched its latest product, a Chocolate Egg Cream Soda, which aims to support the Tunnel to Towers Foundation, a nonprofit dedicated to assisting the families of fallen first responders and veterans. A portion of the proceeds from each can sold will directly benefit the foundation’s mission, reflecting AriZona’s commitment to community service and honoring those who protect America.
The Tunnel to Towers Foundation, founded to commemorate the legacy of New York firefighter Stephen Siller who died during the September 11 attacks in 2001, works to provide mortgage-free homes to the families of first responders who have lost their lives in the line of duty. Additionally, the organization aids Gold Star families and supports veterans who have been wounded while serving. The collaboration with AriZona Beverages aims to expand awareness and support for these vital initiatives.
Alongside this charitable effort, Don Vultaggio, the founder of AriZona Beverages, has reinforced the company’s mission to honor and support those who serve the nation. The introduction of the Chocolate Egg Cream Soda adds a new twist on a classic drink, combining a nostalgic flavor with a modern appeal. This sparkling drink features a swirl of milk, creating a smooth taste that aims to evoke memories of traditional Brooklyn soda shops.
Frank Siller, the Chairman and CEO of the Tunnel to Towers Foundation, has expressed pride in this partnership, noting the strong ties to Brooklyn traditions reflected in the unique beverage. This launch aims not only to bring a new product to market but also to engage consumers in supporting a worthy cause that resonates deeply with many Americans.
The Chocolate Egg Cream Soda will be available for purchase at select retailers across the country as well as online at DrinkAriZona.com. This expansion marks a significant moment for AriZona Beverages, a company founded in Brooklyn in 1992 that has become known for its affordable beverage options, such as its popular 99-cent Big Can offerings. The brand emphasizes authenticity and quality, choosing to eschew traditional focus groups and flashy marketing techniques in favor of a direct connection to its customer base.
The Tunnel to Towers Foundation has been active since its inception, focusing on various initiatives that aim to provide crucial support to veterans and the families of fallen first responders. The foundation has gained significant recognition for its efforts and continues to develop programs that honor the sacrifices made by these individuals.
This new collaboration between AriZona Beverages and the Tunnel to Towers Foundation aims to highlight the importance of remembrance and support for those who have given so much. By introducing a product designed to celebrate Brooklyn’s rich beverage culture, AriZona hopes to attract attention to the ongoing needs of those impacted by the sacrifices made by first responders and veterans.
As the Chocolate Egg Cream Soda hits store shelves and online platforms, consumers are encouraged to enjoy the nostalgic treat while also contributing to a meaningful cause. This partnership signals a growing trend among beverage companies to integrate philanthropy within their product offerings, allowing customers to make a positive impact with their purchases.
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