News Summary
Sana Sana Cerveceria, a new brewery in downtown Phoenix, celebrates Hispanic culture with a unique selection of craft beers inspired by traditional flavors. Founded by friends Daniel Castro and Johnny De Luna, the brewery features local art and aims to connect the community through innovative brews, including flavors like Mexican hot chocolate and horchata. With plans for future expansion, Sana Sana Cerveceria is set to contribute significantly to Phoenix’s craft beer scene.
Phoenix, Arizona – A new brewery named Sana Sana Cerveceria has officially opened its doors in downtown Phoenix, celebrating Hispanic culture through a unique selection of craft beers. The brewery, which features artworks from various local artists, aims to honor vibrant flavors and cultural themes that are integral to the Hispanic and Latin communities.
Sana Sana Cerveceria started its soft launch in mid-March, and a grand opening is anticipated to take place later in the spring. The brewery operates daily from 12 p.m. to 10 p.m., inviting the public to experience its creatively brewed beers.
The core lineup of beers predominantly includes lagers, with a rotating selection of unique, flavor-infused options. Notable flavors within the beers include Mexican hot chocolate, horchata, mango, tamarind, jalapeño, and cinnamon. These innovative brews are designed not just to tantalize the taste buds, but to also reflect the personal experiences and cultural heritage of the co-founders.
Founders Daniel Castro and Johnny De Luna have been friends since middle school, and both share a deep-rooted passion for craft beer. Castro’s interest in brewing began in 2015 after being introduced to the craft by a friend. They both have academic ties to the University of Arizona, where they forged their friendship and later decided to embark on this entrepreneurial journey together.
The concept for Sana Sana Cerveceria has been several years in the making, with the duo encountering various challenges along the way, including funding hurdles, the impacts of the COVID-19 pandemic, construction delays, and navigating city approval processes. Despite these setbacks, the co-founders remain focused on shining a light on cultural values such as family and hard work through their brewery.
The name “Sana Sana” refers to a popular Mexican saying associated with healing, which fittingly resonates with the founders’ vision of creating a welcoming space for community connections. They view craft beer as not only a product but a representation of the dedication invested in the brewing process. De Luna articulated that the essence of beer embodies storytelling, connecting people through shared experiences.
To enrich the brewery’s atmosphere, the owners have collaborated with renowned local artists, including Tato Caraveo, Lalo Cota, Spawk, and Adam Vigil. Their artwork adorns both the interior and exterior of the brewery, enhancing the cultural ambiance that Sana Sana Cerveceria seeks to create.
Future plans for the brewery include the potential expansion of their menu to include additional beverage options, such as non-alcoholic beers or seltzers. There are also aspirations to distribute their products beyond the state of Arizona, reaching a wider audience.
Sana Sana Cerveceria’s opening comes at an exciting time for Arizona’s craft beer industry, which is known for its rapidly evolving trends every five years. Additionally, recent participation in the World Beer Cup competition saw four Arizona breweries and a cidery take home awards, including three silver medals and two bronze medals, showcasing the growing talent within the local brewing community.
With a strong focus on cultural representation and community-building, Sana Sana Cerveceria is poised to become a significant player in Phoenix’s vibrant craft beer scene, offering both delicious brews and a platform for local art and storytelling.
Deeper Dive: News & Info About This Topic
- Phoenix New Times: Arizona Craft Beers Named Among Best in the World
- AZ Central: Sana Sana Cerveceria – Latin Haven Brewery in Phoenix
- Phoenix Mag: A Guide to Valley Breweries in 2025
- Axios: Arizona Breweries – World Beer Cup Winners
- 12 News: Women in Craft Beer Industry Connect in Arizona
- Wikipedia: Craft Beer
- Google Search: Craft Beer Latest Trends
- Google Scholar: Craft Beer Industry
- Encyclopedia Britannica: Craft Beer
- Google News: Arizona Brewery
Author: STAFF HERE PHOENIX WRITER
PHOENIX STAFF WRITER The PHOENIX STAFF WRITER represents the experienced team at HEREPhoenix.com, your go-to source for actionable local news and information in Phoenix, Maricopa County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Waste Management Phoenix Open, Cactus League Spring Training, and Arizona State Fair. Our coverage extends to key organizations like the Greater Phoenix Chamber of Commerce and Visit Phoenix, plus leading businesses in technology and healthcare that power the local economy such as Intel and Banner Health. As part of the broader HERE network, including HERETucson.com, we provide comprehensive, credible insights into Arizona's dynamic landscape.
