News Summary
Farmer Boys has opened its third restaurant in the Phoenix area, located in Gilbert, Arizona. The new location aims to provide a modern dining experience and cater to breakfast lovers with extended operating hours until midnight. Franchisee Omar Mawas plans to open additional locations within the Valley as the brand continues to grow in Arizona, reflecting its popularity since entering the market in 2021.
Phoenix, Arizona – Farmer Boys Expands in Gilbert
Farmer Boys, a fast-casual burger chain originally from California, has recently opened its third restaurant in the Phoenix area, marking another significant milestone for the brand’s expansion in Arizona. The new restaurant is strategically located at 1535 N Higley Road, just off Val Vista Drive and Loop 202 in Gilbert.
The Gilbert location, developed by Atlas Properties, has been built from the ground up, setting the stage for a modern dining experience. Unlike many fast-casual establishments, this particular restaurant caters to breakfast enthusiasts and operates until midnight, aiming to attract a diverse customer base throughout the day.
Franchise Ownership and Future Plans
The new Farmer Boys in Gilbert is owned and operated by franchisee Omar Mawas, who has been a part of the brand for several years. His experience as a franchisee positions him well to lead this new location and contribute to the overall growth of Farmer Boys in the area. Mawas has outlined plans to open additional locations within the Valley, which reflects the growing popularity of the brand.
Expansion of the Farmer Boys Brand
Farmer Boys first entered the Phoenix market in 2021, opening its inaugural store in Gilbert. Following that success, the chain opened a second location in Tolleson. The company is actively pursuing opportunities to expand further, with several more restaurants currently in development in locations such as Goodyear and Surprise.
With a reputation for high-quality burgers and a commitment to serving fresh food, Farmer Boys is dedicated to enhancing its presence in the Phoenix Valley. The company is engaged in an ongoing search for new site opportunities to continue its expansion, showcasing its confidence in the local market.
Background and Brand Overview
Founded in California, Farmer Boys has developed a reputation for its unique fast-casual dining experience, offering a menu centered around burgers made from fresh, high-quality ingredients. The goal has always been to combine a friendly dining atmosphere with fast service, positioning itself as a strong competitor in the fast-food industry. As the chain continues to establish itself in Arizona, it aims to replicate its successful formula from California’s thriving market.
As Farmer Boys expands its footprint in the Phoenix area, the upcoming locations promise to bring more job opportunities and delicious meal options to local residents. The addition of the new Gilbert location not only reinforces the chain’s commitment to growth in the region but also highlights the increasing competition within the fast-casual dining segment.
In summary, Farmer Boys has successfully opened its third restaurant in Phoenix, with plans for further expansion in the Valley. The new location in Gilbert signifies the brand’s intention to establish a stronghold in Arizona, bringing fresh dining options and expanding its reach in the fast-casual market.
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