Scottsdale, AZ, February 11, 2026
Audien Hearing, a Scottsdale-based firm, has appointed Laurie Ann Goldman as its new CEO. With her extensive background in consumer brand transformation, Goldman aims to elevate Audien Hearing as a next-generation hearing health platform. This leadership change signifies growth potential in the Phoenix business landscape, as top-tier talent continues to be attracted to the region. Goldman’s experience at Spanx, Tupperware, and Avon positions her to drive innovation and job creation in the health technology sector, further contributing to Arizona’s economic vitality.
Scottsdale, AZ – The Greater Phoenix area continues to demonstrate its vibrant economic appeal, with a significant leadership announcement poised to further bolster the region’s reputation as a hub for innovation and entrepreneurial spirit. Audien Hearing, a Scottsdale-based firm, has appointed Laurie Ann Goldman, a retail veteran celebrated for her transformative leadership at major consumer brands, as its new Chief Executive Officer. This strategic move underscores the dynamic business environment flourishing in Scottsdale and the broader Phoenix metropolitan area, attracting top-tier talent and fostering opportunities for growth. The arrival of a leader with such an impressive track record highlights the confidence in Arizona AZ entrepreneurs and the state’s capacity for sustained economic expansion.
Goldman’s appointment is a testament to the region’s increasing prominence in various sectors, including health technology. Her leadership at Audien Hearing is expected to catalyze the company’s evolution into a leading next-generation hearing health platform, contributing to job creation and technological advancement within the community. This kind of private sector leadership is often a key driver of economic prosperity, demonstrating how entrepreneurial innovation and strategic vision can propel local businesses onto a national stage.
New Leadership for a Scottsdale Innovator
Audien Hearing, a prominent Scottsdale company, has recently welcomed Laurie Ann Goldman as its new CEO. Goldman brings a wealth of experience in consumer brand development and strategic growth. Her appointment signifies a notable moment for the company as it aims to strengthen its position as a next-generation hearing health platform. This leadership transition is a positive indicator for the Phoenix AZ business landscape, showcasing the ability of local firms to attract executives with a history of building successful enterprises.
A Proven Track Record of Brand Transformation
Laurie Ann Goldman is widely recognized for her exceptional ability to transform and scale consumer brands. She is best known as the founding CEO of Spanx, where she played a pivotal role in building the company from a startup into a global brand valued at over $1 billion. Her tenure at Spanx exemplifies entrepreneurial innovation and the power of a clear vision in achieving significant market penetration and brand loyalty. Beyond Spanx, Goldman has held leadership positions at other prominent companies, including Tupperware and Avon, further solidifying her reputation as a leader adept at navigating diverse consumer markets and driving substantial growth.
Her experience in retail and direct selling has provided her with a comprehensive understanding of consumer needs and market dynamics. This expertise is expected to be instrumental in guiding Audien Hearing’s strategic direction and expanding its reach within the competitive health technology sector. Her approach aligns with the principles of private enterprise excellence, focusing on consumer value and market-driven solutions.
Driving Economic Growth Through Strategic Leadership
The addition of a CEO of Goldman’s caliber to a Scottsdale-based firm reflects positively on Scottsdale economic growth and the broader Arizona business climate. Such high-profile appointments often signal a robust and attractive environment for investment and talent. For Arizona AZ entrepreneurs and local innovation, having experienced leaders choose the region for their next venture provides inspiration and validation. It suggests a fertile ground where businesses can thrive, supported by a workforce and a community that values progress and achievement.
This development also highlights the potential for the health technology sector in the Phoenix metropolitan area to expand. With leaders like Goldman at the helm, companies are better positioned to innovate, create jobs, and contribute to the economic vitality of the state. The growth of companies like Audien Hearing, driven by strong leadership, is a direct benefit to Phoenix small business development through indirect effects like increased local spending and a more vibrant talent pool.
The Broader Impact on the Phoenix Business Ecosystem
Goldman’s arrival is more than just a leadership change for one company; it’s a testament to the thriving ecosystem that Phoenix and Scottsdale have cultivated. The region’s ability to attract and retain top executive talent is crucial for sustained economic development. It underscores an environment where entrepreneurial spirit is encouraged, and where businesses can find the resources and leadership necessary to scale. The presence of such experienced leaders helps to elevate the profile of local businesses, potentially drawing further investment and skilled professionals to the area.
This trend supports the idea that a business-friendly environment, characterized by limited regulatory hurdles and a focus on private sector initiatives, can significantly accelerate economic growth. When companies see the opportunity to innovate and expand, the entire community benefits from the resulting job creation and increased prosperity. It reinforces Phoenix’s position as a dynamic economic center for Arizona.
A Bright Future for Scottsdale and Beyond
The appointment of Laurie Ann Goldman to Audien Hearing represents a significant step forward for both the company and the Scottsdale business community. Her proven ability to build and transform global brands offers a promising outlook for Audien Hearing’s trajectory as a next-generation hearing health platform. This leadership change reinforces the themes of entrepreneurial innovation and personal achievement that are so vital to economic progress. As Scottsdale continues to attract and cultivate top-tier talent, it solidifies its role as a key contributor to the overall Arizona economy.
Readers are encouraged to continue supporting local businesses and staying informed about the exciting developments shaping Phoenix’s economic future. The continued growth and success of companies like Audien Hearing, led by seasoned executives, are fundamental to the prosperity of our communities.
Frequently Asked Questions
Who is the new CEO of the Scottsdale hearing aid firm?
Laurie Ann Goldman, known for her leadership roles at Spanx, Tupperware, and Avon, has been appointed as the new CEO of the Scottsdale hearing aid firm, Audien Hearing.
What is Laurie Ann Goldman best known for?
Laurie Ann Goldman is best known as the founding CEO of Spanx, where she built the company from a startup into a global brand valued at over $1 billion.
What is the Scottsdale firm that Laurie Ann Goldman will lead?
Laurie Ann Goldman will lead Audien Hearing, a Scottsdale-based company described as a next-generation hearing health platform.
What kind of experience does Laurie Ann Goldman bring to Audien Hearing?
Laurie Ann Goldman brings extensive experience in consumer brand transformation, having led major brands like Spanx, Tupperware, and Avon.
Key Features of the New Leadership at Audien Hearing
| Feature | Description |
|---|---|
| New CEO | Laurie Ann Goldman |
| Company Led | Audien Hearing, a Scottsdale-based firm |
| Company Focus | Next-generation hearing health platform |
| Previous Notable Roles | Founding CEO of Spanx (built into a global brand valued over $1 billion), leadership at Tupperware and Avon |
| Impact on Local Economy | Expected to contribute to Scottsdale economic growth, attract talent, and foster entrepreneurial innovation |
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Author: STAFF HERE PHOENIX WRITER
The PHOENIX STAFF WRITER represents the experienced team at HEREPhoenix.com, your go-to source for actionable local news and information in Phoenix, Maricopa County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Waste Management Phoenix Open, Cactus League Spring Training, and Arizona State Fair. Our coverage extends to key organizations like the Greater Phoenix Chamber of Commerce and Visit Phoenix, plus leading businesses in technology and healthcare that power the local economy such as Intel and Banner Health. As part of the broader HERE network, including HERETucson.com, we provide comprehensive, credible insights into Arizona's dynamic landscape.
