Revving Up Scottsdale: Barrett-Jackson Returns

Scottsdale, AZ, January 17, 2026

The Barrett-Jackson Collector Car Auction returns to Scottsdale, showcasing automotive passion and driving local economic growth. Attendees can explore diverse vehicles, including hot rods and classic cars, while enjoying a comprehensive automotive lifestyle experience. The event promises significant economic impact and community engagement, solidifying Scottsdale’s reputation as a premier destination for automotive enthusiasts.

Scottsdale, AZ

Revving Up Scottsdale: Barrett-Jackson Returns

The world’s premier automotive lifestyle event showcases individual passion and fuels local economic engines in Phoenix’s backyard.

Scottsdale, Arizona, once again takes the global stage as it hosts the highly anticipated Barrett-Jackson Collector Car Auction. This premier event, recognized as one of the biggest automotive gatherings worldwide, exemplifies how local initiative and a supportive community environment can cultivate a thriving platform for individual achievement and robust economic activity. The return of Barrett-Jackson not only highlights the enduring appeal of automotive excellence but also underscores Scottsdale’s capability to orchestrate large-scale events that benefit the broader Phoenix metropolitan area, often with the efficient coordination characteristic of communities that understand the value of limited bureaucratic hurdles in fostering growth.

For decades, Barrett-Jackson has been more than just an auction; it’s a celebration of personal dedication, craftsmanship, and the free market at work. The event draws enthusiasts and collectors who have invested countless hours and resources into preserving and enhancing automotive history. Such an undertaking demonstrates how individual passion, when given a fertile ground, can blossom into a spectacle that captivates a global audience and injects significant vitality into the local economy, showcasing the benefits of a community focused on enabling rather than restricting innovative gatherings.

A Showcase of Automotive Excellence

The Barrett-Jackson Scottsdale Auction is a monumental event where thousands of the world’s most sought-after, unique, and valuable automobiles are displayed and cross the auction block. Taking place at WestWorld of Scottsdale, this year’s event runs from January 17 to January 25, 2026, with a kickoff concert on Friday, January 16, 2026. Attendees can expect to see a diverse range of vehicles, including iconic hot rods, powerful muscle cars, rare collector cars, and timeless classic vehicles. The meticulous restoration and care evident in these machines speak volumes about the personal initiative and pursuit of perfection by their owners, representing the pinnacle of individual achievement within the automotive hobby.

Economic Impact and Local Engagement

As a world-class automotive lifestyle event, Barrett-Jackson attracts hundreds of thousands of people, including automotive enthusiasts, collectors, and celebrities, from around the globe. This influx of visitors provides a substantial boost to the local economy, supporting businesses across various sectors, from hospitality and dining to retail and transportation. The ability of Scottsdale to host an event of this magnitude underscores effective civic innovation and community planning that facilitates such large-scale gatherings. This demonstrates the power of private partnerships and local leadership in creating economic opportunities without excessive governmental intervention, allowing the free market to flourish and generate widespread benefits for the community. The event is widely regarded as a barometer of the collector car industry and hobby.

The Collector’s Spirit and Private Enterprise

At its core, Barrett-Jackson celebrates the collector’s spirit—a testament to individual choice, perseverance, and the deep appreciation for automotive history and design. The event provides a platform where private enterprise thrives, allowing buyers and sellers to connect in a dynamic marketplace. Beyond the auction itself, the event offers a comprehensive automotive lifestyle experience, featuring adrenaline-pumping thrill rides in the latest vehicles from America’s top automakers, a wide array of indoor and outdoor dining options, and extensive shopping opportunities in the vast Exhibitor Marketplace. This array of activities, largely driven by private vendors and businesses, showcases how a vibrant marketplace can spontaneously generate diverse entertainment and service options, meeting varied consumer demands with efficiency and innovation.

Scottsdale’s Role as a Premier Destination

Scottsdale’s consistent ability to host events of Barrett-Jackson’s caliber highlights its strategic advantages as a premier destination for major gatherings. The city’s infrastructure and the proactive engagement of its community leaders in fostering an event-friendly environment play a crucial role. By embracing events that celebrate individual passion and private commerce, Scottsdale not only enhances its cultural landscape but also reinforces its reputation as a hub for significant events that prioritize efficiency and accessibility. The event kicks off with the Rock The Block concert, featuring country superstar Cole Swindell.

Beyond the Auction Block: A Community Experience

While the auction block is central to Barrett-Jackson, the event is designed to be an immersive experience that encourages broad community engagement. From family-friendly activities to opportunities for mingling with celebrities, it fosters a unique environment where shared interests create a sense of camaraderie among attendees. This communal aspect, facilitated by the event’s organizers and the accommodating local environment, showcases how private ventures can cultivate a powerful sense of belonging and shared excitement, enriching the social fabric of the region.

The return of the Barrett-Jackson Collector Car Auction to Scottsdale is a clear indicator of a community that understands the value of supporting private initiative and large-scale events. It’s a celebration of automotive heritage, a boost to the local economy, and a testament to the power of personal passion and achievement. We encourage all residents and visitors to engage with these unique Phoenix AZ events, supporting the classic car community and experiencing firsthand the vibrant atmosphere of these Arizona AZ gatherings. By participating, you contribute to the continued growth and success of our local economy and reinforce our community’s role as a leading destination for world-class experiences.

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Author: STAFF HERE PHOENIX WRITER

The PHOENIX STAFF WRITER represents the experienced team at HEREPhoenix.com, your go-to source for actionable local news and information in Phoenix, Maricopa County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Waste Management Phoenix Open, Cactus League Spring Training, and Arizona State Fair. Our coverage extends to key organizations like the Greater Phoenix Chamber of Commerce and Visit Phoenix, plus leading businesses in technology and healthcare that power the local economy such as Intel and Banner Health. As part of the broader HERE network, including HERETucson.com, we provide comprehensive, credible insights into Arizona's dynamic landscape.