News Summary
A new Fry’s Food Store is set to open in Surprise, Arizona on October 31, 2025. The grand opening will feature celebrations, gift card giveaways, local performances, and a donation to St. Mary’s Food Bank. The store will employ approximately 250 residents and enhance local grocery shopping with modern amenities. Special promotions will be available for early shoppers and loyal customers.
Surprise, Arizona is set to welcome a new Fry’s Food Store on Halloween, October 31, 2025, with a grand opening ceremony beginning at 7:30 a.m. The new supermarket, covering an impressive 124,700 square feet, is strategically located at the southwest corner of Cactus Road and Sarival Avenue, just east of Loop 303.
The excitement surrounding the opening is highlighted by a special promotion where the first 200 guests in line will receive $30 Fry’s gift cards. Additionally, the day will feature various festivities including live performances from a local high school, a booth from KNIX radio station from 7 a.m. to 9 a.m., a meet-and-greet with NASCAR driver Ryan Preece from 10 a.m. to 11 a.m., and a trunk-or-treat Halloween event from 1 p.m. to 4 p.m.
Store manager Sam Affronti indicated enthusiasm for the store’s capabilities to serve the local community, emphasizing modern amenities designed for convenient shopping. The new location will include several standout features such as a Murray’s Cheese shop, a dedicated sushi station, a Starbucks coffee counter, and a pharmacy equipped with a drive-thru service. In addition, the store will have an 18-pump fuel center for drivers.
Fuel patrons who are registered with Fry’s VIP loyalty program can take advantage of an additional savings of 20 cents per gallon at the new gas station from October 31 to November 2. Moreover, the first 100 vehicles arriving at 7 a.m. on opening day will receive $25 gas vouchers.
The Fry’s Food Stores brand operates approximately 130 supermarkets across Arizona and is a division of Kroger, based in Tolleson. The new store will be open daily from 6 a.m. to 11 p.m. This location is one of three recent or upcoming stores within the West Valley area, which includes a Fry’s Marketplace that opened in late August at Broadway and Miller roads in Buckeye, along with plans for a new store at the Hermosa Ranch Technology Campus in Avondale.
According to the 2020 U.S. Census, Surprise has a population of around 143,000 residents, positioning it as a significant market for retail growth. Fry’s is also noted as the third-largest employer in Arizona, providing substantial job opportunities within the state. The new store will create approximately 250 jobs, contributing to the local economy.
As part of its grand opening festivities, Fry’s has committed to donating a $5,000 check to St. Mary’s Food Bank, supporting community initiatives and local outreach. Additionally, local artist Ariana Enriquez has been commissioned to create artwork within the store that reflects the culture and nature of the Surprise area. Customers can also look forward to convenient pickup services for online grocery orders, enhancing the shopping experience.
Deeper Dive: News & Info About This Topic
- KTAR: Fry’s Surprise West Valley Open
- AZ Central: New Fry’s Grocery Store Opening in Surprise
- AZ Family: Surprise Squad Gifts Shoppers
- KVOA: Oro Valley Grocery Store Surprise Visit by Bear
- 12 News: Brown Bear Visit at Grocery Store
- Wikipedia: Surprise, Arizona
- Google Search: Fry’s Food Stores
- Google Scholar: Fry’s Supermarket Arizona
- Encyclopedia Britannica: Surprise Arizona
- Google News: Fry’s Grocery Store Opening
Author: STAFF HERE PHOENIX WRITER
The PHOENIX STAFF WRITER represents the experienced team at HEREPhoenix.com, your go-to source for actionable local news and information in Phoenix, Maricopa County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Waste Management Phoenix Open, Cactus League Spring Training, and Arizona State Fair. Our coverage extends to key organizations like the Greater Phoenix Chamber of Commerce and Visit Phoenix, plus leading businesses in technology and healthcare that power the local economy such as Intel and Banner Health. As part of the broader HERE network, including HERETucson.com, we provide comprehensive, credible insights into Arizona's dynamic landscape.
