Philadelphia, PA, October 21, 2025
News Summary
The NBA and WNBA have announced a multi-year partnership with Xfinity, naming it the Official TV Service Provider for both leagues. This collaboration aims to improve the fan viewing experience, providing access to over 1,300 live games across multiple devices. Xfinity will introduce innovative features such as Multiview for simultaneous game watching and Personalized Sports Zones tailored to fan preferences. This partnership also includes integration into major events, reinforcing the commitment to growing basketball viewership and enhancing engagement.
Philadelphia, PA — The NBA and WNBA announced a significant multi-year partnership with Xfinity on October 20, 2025, designating Xfinity as the Official TV Service Provider for both leagues. This partnership aims to enhance fans’ game-viewing experience through various Xfinity platforms, enabling access to over 1,300 live NBA games via multiple entertainment devices.
With this new partnership, Xfinity will provide innovative features designed for basketball fans. These features include a Multiview function, allowing users to watch multiple games at once, and Personalized Sports Zones for a more immersive viewing experience. Additionally, Xfinity will utilize low lag streaming technology to ensure smoother viewing, catering to all basketball enthusiasts.
Jared Blechman, Vice President of Global Business Development for the NBA, pointed out that through this partnership, fans will enjoy fresh and innovative ways to engage with NBA games, while Colie Edison, Chief Growth Officer of the WNBA, emphasized the collaboration’s ability to deepen the fan-connection with the league. Matt Lederer, Vice President of Brand Partnerships at Comcast, noted that Xfinity enables fans to feel close to the action, simulating a ‘courtside’ experience, no matter where they are watching from.
Xfinity’s integration into several major NBA and WNBA events is another key aspect of the partnership. Events that will prominently feature Xfinity include the NBA All-Star Game, Emirates NBA Cup, NBA2K Summer League, AT&T WNBA All-Star Game, and WNBA Commissioner’s Cup. Furthermore, the Xfinity brand will be showcased during the “Monday Night Doubleheader” on Peacock, branded as “Monday Night Doubleheader presented by Xfinity.”
Previous associations between Xfinity and the leagues have already laid the foundation for this partnership, as the company has existing relationships with teams like the Philadelphia 76ers, Boston Celtics, Golden State Warriors, Minnesota Lynx, and Washington Mystics. Xfinity’s services leverage Comcast’s Entertainment OS, providing an integrated platform that combines live TV with on-demand viewing options and various streaming apps, catering to millions of devices around the globe.
The NBA’s 80th regular season is scheduled to begin shortly, on October 21, 2025. Fans can look forward to an exciting doubleheader featuring the Oklahoma City Thunder against the Houston Rockets and the Golden State Warriors facing off against the Los Angeles Lakers. NBC and Peacock have announced they will provide coverage for the initial two weeks of NBA games and introduce a ‘Tap to Watch’ initiative for more accessible direct access to live games.
This partnership is part of larger efforts to promote and grow women’s sports, reinforcing the alliance between the leagues and Comcast. Notably, in Philadelphia, a new WNBA franchise is also in development for the 2030 season, underscoring a commitment to increasing visibility and access to women’s sports overall.
Key Features of the Xfinity Partnership with NBA and WNBA
| Feature | Description |
|---|---|
| Multiview | Watch multiple games simultaneously. |
| Personalized Sports Zones | Customizable viewing experience tailored to fan preferences. |
| Low Lag Streaming | Smooth and uninterrupted viewing experience. |
| Integration with Major Events | Xfinity branding and support during key NBA and WNBA events. |
| Tap to Watch Initiative | Easy access to live national and local games via NBC and Peacock. |
FAQ Section
What is the significance of the Xfinity partnership with NBA and WNBA?
This partnership designates Xfinity as the Official TV Service Provider for both leagues, enhancing the game-viewing experience for fans.
How many NBA games can fans access through Xfinity?
Fans can access over 1,300 NBA games via Xfinity’s various entertainment devices including broadcast, cable, and streaming services.
What innovative features are included in the Xfinity offering?
The features include Multiview, Personalized Sports Zones, and low lag streaming technology for an improved viewing experience.
What major events will Xfinity be involved with?
Xfinity will integrate its brand into several major NBA and WNBA events, including the NBA All-Star Game and WNBA Commissioner’s Cup.
When does the NBA’s regular season begin?
The NBA’s 80th regular season is set to commence on October 21, 2025.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- NBA Official Announcement
- Sports Media Watch
- Billy Penn
- NBC Philadelphia
- Oregon Live
- Wikipedia: National Basketball Association
- Google Search: WNBA
- Google Scholar: NBA WNBA broadcasting
- Encyclopedia Britannica: Women’s National Basketball Association
- Google News: 2025 WNBA Philadelphia franchise
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