New York City, October 14, 2025
News Summary
The NBA has announced it will take back operational control of NBA TV and its streaming services for the upcoming season, marking a significant shift from previous management by Turner Sports and Warner Bros. Discovery. Starting with the new season, NBA TV will feature 60 regular season games, including matchups from the WNBA and NBA G League, along with a new show titled ‘The Association’ and various documentaries. The introduction of a revamped NBA App is also expected to enhance fan engagement and access to basketball content.
New York City – The NBA has announced that it will reclaim operational control of NBA TV and its streaming services starting with the 2025-26 season, after nearly two decades under the management of Turner Sports and Warner Bros. Discovery. This transition marks a significant shift for the league as it moves away from its former media partners due to new television deals that exclude WBD from most programming.
Effective from October 15, 2025, the newly revamped NBA TV is set to broadcast 60 regular season games, with the opening game featuring the Oklahoma City Thunder against the Atlanta Hawks on October 25, 2025. This strategic move will also see the addition of games from the WNBA, NBA G League, and international leagues including Australia’s National Basketball League and France’s Ligue Nationale de Basket.
The flagship programming for the revamped NBA TV will be a new show titled “The Association”. This show will replace the previous “NBA Gametime Live” and will feature a diverse group of hosts and contributors, enhancing the viewing experience with in-depth analysis and coverage.
In addition to live sports coverage, a new NBA App will act as a “connected, global hub” for basketball enthusiasts. The app will offer 24/7 access to live games, original programming, and exclusive behind-the-scenes content. Viewers can also expect engaging basketball podcasts and creator-focused content tailored for sports fans.
Documentaries like “Real Training Camp” and “Loud City”, which chronicles the Oklahoma City Thunder’s championship journey, will be featured prominently on the new platform. NBA TV will schedule three separate triple-header game days throughout the season, with highlighted dates such as December 20 and New Year’s Eve showcasing multiple matchups.
The emphasis on streaming and digital access comes in response to changing viewer habits and aims to enhance fan engagement. The NBA’s new initiatives are expected to offer seamless viewing experiences and easier content discovery, ensuring the league remains a primary destination for basketball fans worldwide.
Earlier this year, Warner Bros. Discovery announced it would cease production of NBA TV content in light of new media rights agreements with Amazon, Disney, and NBCUniversal. Despite this change, WBD secured a settlement allowing them to maintain a global license for creating and distributing NBA-related content across their platforms.
The upcoming NBA App and the restructured NBA TV are strategically designed to simplify basketball content access, positioning the NBA as a leader in delivering basketball entertainment and news.
FAQ
When will the NBA regain control of NBA TV?
The NBA will regain operational control of NBA TV starting with the 2025-26 season.
What new programming can viewers expect on NBA TV?
Viewers can expect a new show called “The Association,” 60 regular season games, games from the WNBA and NBA G League, and documentaries like “Real Training Camp” and “Loud City.”
How will the new NBA App enhance the viewing experience?
The NBA App will provide 24/7 access to live games, original programming, behind-the-scenes content, and easy access to podcasts and sports creator content.
Key Features of NBA TV and Streaming Services
| Feature | Description |
|---|---|
| Operational Control | NBA takes back control of NBA TV and streaming platform. |
| Launch Date | October 15, 2025, with regular season games beginning October 25, 2025. |
| Game Coverage | 60 regular season games plus WNBA, NBA G League, and international league games. |
| New Show | “The Association” featuring various hosts and contributors. |
| NBA App Features | 24/7 access to games, programming, and behind-the-scenes content. |
| Highlight Dates | Triple-header game days including December 20 and New Year’s Eve. |
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Additional Resources
- Hollywood Reporter
- Wikipedia: NBA TV
- Cord Cutters News
- Google Search: NBA TV 2025 updates
- Sportico
- Encyclopedia Britannica: National Basketball Association
- Barrett Media
- Google News: NBA TV new season
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