Phoenix, Arizona, October 7, 2025
News Summary
A groundbreaking redesign at the 16th hole of the WM Phoenix Open is set to debut during the upcoming tournament, featuring an innovative reusable modular structure. This initiative aligns with a commitment to zero waste and environmentally friendly practices, aiming to enhance the fan experience while reducing material waste. The redesigned hospitality area will offer improved sightlines and the introduction of the Pin Hi Club for exclusive ticket access, marking a significant evolution in how spectators engage with one of golf’s most iconic events.
PHOENIX, Arizona – A significant redesign of the hospitality structure at the 16th hole of the WM Phoenix Open is set to be unveiled during the 2026 tournament, which will take place from February 2-8, 2026. This new, state-of-the-art, 100% reusable modular structure marks a first of its kind in the United States.
The redesign aligns with the tournament’s commitment to a zero waste mission, focusing on environmentally responsible construction practices. By eliminating material waste and reducing on-site construction, the new hospitality structure is designed to enhance the overall event experience while minimizing its environmental impact. The materials from the former structure are expected to be repurposed for other events by InProduction, a provider of temporary seating and staging solutions.
The new structure will include several features aimed at improving the fan experience. Notable enhancements include polished, premium finishes, wider interior bays, higher ceilings, and fewer support columns, all of which contribute to improved sightlines for spectators. In a departure from traditional scrim and barriers, frameless glass railings will provide unobstructed views of the tournament action on the par-3 hole.
Additionally, a new venue dubbed the Pin Hi Club will be introduced, allowing guests to purchase hospitality tickets for the 16th hole for the first time. Individual hospitality ticket prices for other parts of the course start at $421, while corporate packages for the 16th hole will begin at $100,000.
The 2026 edition of the tournament will mark its 91st iteration, reinforcing its status as a pivotal event on the PGA Tour calendar. The 16th hole, famously known as “The Greatest Show on Grass”, features stadium seating accommodating 20,000 spectators, which amplifies the fan engagement experience enjoyed during the tournament.
Jason Eisenberg, Tournament Chairman, has noted that this redesign aims to elevate the fan experience not only in golf but across various sports. The new hospitality facility will also incorporate an elevated culinary program, showcasing a commitment to high-quality food and beverage services.
This investment in upgraded facilities is a testament to WM’s dedication to sustainability while providing a premier experience at one of golf’s most iconic events.
Key Features of the Design
| Feature | Description |
|---|---|
| Structure Type | 100% reusable modular structure |
| Environmental Impact | Zero waste mission, eliminating material waste |
| View Enhancements | Frameless glass railings for unobstructed views |
| Interior Features | Wider bays, higher ceilings, fewer support columns |
| New Venue | Pin Hi Club offering hospitality tickets |
| Ticket Pricing | Individual tickets start at $421, Corporate packages begin at $100,000 |
| Tournament Dates | February 2-8, 2026 |
| Seating Capacity | 20,000 spectators |
Frequently Asked Questions
What tournament will feature the new hospitality structure?
The WM Phoenix Open will feature a newly redesigned hospitality structure at the famous par-3 16th hole during the 2026 tournament.
What is unique about the new hospitality structure?
The redesign includes a state-of-the-art, 100% reusable modular structure, a first of its kind in the United States.
What is the environmental goal of the construction?
The construction aims to eliminate material waste and reduce on-site construction as part of the tournament’s “zero waste” mission.
What will happen to the materials from the former structure?
The former structure’s materials are expected to be reused at other events by InProduction, a provider of temporary seating and staging.
What features will the new design offer?
The new design will feature polished, premium finishes, wider interior bays, higher ceilings, and fewer support columns for improved sightlines.
What will replace traditional scrim and barriers?
Frameless glass railings will replace traditional scrim and barriers, enhancing unobstructed views for fans.
What is the Pin Hi Club?
A new venue called the Pin Hi Club will be introduced, allowing guests to purchase hospitality tickets for the first time at the 16th hole.
What are the ticket prices for the 16th hole?
Individual hospitality ticket prices for other parts of the course start at $421, while corporate packages for the 16th hole begin at $100,000.
When is the tournament scheduled?
The tournament is slated for February 2-8, 2026, marking its 91st edition.
What is the capacity of the 16th hole seating?
The 16th hole has historically been known as “The Greatest Show on Grass,” surrounded by stadium seating for 20,000 spectators.
What is the objective of the redesign according to the Tournament Chairman?
The redesign’s goal is to elevate the fan experience to new heights not just in golf, but across sports.
Will the redesign include food and beverage improvements?
The redesign will also include an elevated culinary program.
What does this investment reflect about WM?
This investment in upgraded facilities reflects WM’s commitment to sustainability and providing a premier experience at one of the PGA Tour’s most iconic events.
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Additional Resources
- WM Phoenix Open: New Look for 16th Hole
- Wikipedia: WM Phoenix Open
- Golf.com: WM Phoenix Open New Look
- Google Search: WM Phoenix Open 2026
- WM Phoenix Open: Construction Underway
- Encyclopedia Britannica: Golf
- WM Phoenix Open: The Killers Concert
- Google News: WM Phoenix Open Concerts
- WM Phoenix Open: Friday Highlights 2025
- Google Scholar: WM Phoenix Open 2026
- WM Phoenix Open: Thunderbirds Charity Record
- Google Search: Charity Events at WM Phoenix Open
Author: STAFF HERE PHOENIX WRITER
The PHOENIX STAFF WRITER represents the experienced team at HEREPhoenix.com, your go-to source for actionable local news and information in Phoenix, Maricopa County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Waste Management Phoenix Open, Cactus League Spring Training, and Arizona State Fair. Our coverage extends to key organizations like the Greater Phoenix Chamber of Commerce and Visit Phoenix, plus leading businesses in technology and healthcare that power the local economy such as Intel and Banner Health. As part of the broader HERE network, including HERETucson.com, we provide comprehensive, credible insights into Arizona's dynamic landscape.
