News Summary
The Arizona Hispanic Chamber of Commerce held its annual DATOS event, showcasing the Latino community’s substantial impact on Arizona’s economy. The event featured the release of the 2025 DATOS report, presenting comprehensive insights into the Hispanic market and its contributions across various sectors. Keynote speeches highlighted the importance of fostering economic growth and enhancing community prosperity. The event underscored the significance of the Latino population in Arizona, emphasizing their growing influence and purchasing power.
Phoenix, Arizona – The Arizona Hispanic Chamber of Commerce (AZHCC) hosted its 29th annual DATOS event on September 30, 2025, at Symphony Hall in downtown Phoenix, bringing attention to the substantial contributions of the Latino community to the state’s economy. The event featured the unveiling of the 2025 DATOS: The State of Arizona’s Hispanic Market report, a critical resource that outlines the economic impact of Latinos in Arizona.
This year’s report has been developed in partnership with the Vitalyst Health Foundation and is recognized as the most comprehensive research compilation regarding the influence of the Hispanic population on Arizona’s market. The findings presented at the event underline crucial data spanning 12 social determinants of healthy communities, which include education, economic opportunity, and healthcare.
Among the notable moments during the event was the signing of a memorandum of understanding with Sonora Global, an agreement aimed at fostering economic growth and enhancing regional cooperation. The AZHCC’s president and CEO reflected the organization’s goal of facilitating business exchanges and promoting its members between Arizona and Sonora.
Governor Katie Hobbs delivered a keynote address emphasizing the significance of the DATOS report in identifying economic gaps and its contribution to community prosperity. The report highlighted that there are over 65 million Hispanics in the U.S., collectively contributing $4.1 trillion to the national economy. In Arizona, Latinos are 30% of the population, comprise 40% of the Phoenix metro area, and represent 50% of K-12 students. Furthermore, Arizona’s Latino purchasing power stands at a staggering $72 billion.
The U.S. Latino GDP reached $3.6 trillion in 2024, with an anticipated growth rate of 4.6% annually, further underscoring the economic importance of the Latino community. Keynote speakers included Dr. Judith Robles from Arizona State University, who shared a personal narrative of resilience related to her son, who has achieved national acclaim in wrestling despite being born with a disability. Another speaker, Dr. Mark Hugo López from the Pew Research Center, added valuable insights on the state of Hispanic economic contributions.
Joshua Molina, co-founder of Palabra Media, highlighted the connection between data and community as vital components during the DATOS event. The AZHCC aims to robustly own its narrative in defining the contributions of Latinos to the economy and is dedicated to promoting social, economic, and political power for the Hispanic community, both in Arizona and throughout the country.
As Arizona continues to grapple with diverse economic challenges, the DATOS report and the discussions held during this year’s event play an essential role in recognizing and leveraging the significant contributions of the Latino community to enhance state growth and development.
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Additional Resources
- Californian News: Arizona Latinos Reach $72B in Buying Power
- ABC15: Turning Aspirations into Achievements
- AZ Central: Arizona Hispanic Chamber of Commerce Praises Latino Impact
- KGUN9: AZ Governor and Sonoran Governor Urge Business Cooperation
- Chamber Business News: Federal Medicaid Cuts Could Hobble State Budget
- Wikipedia: Hispanic and Latino Americans
- Google Search: Hispanic Economy Arizona
- Google Scholar: Hispanic Economic Contributions
- Encyclopedia Britannica: Hispanics
- Google News: Arizona Hispanic Chamber of Commerce
Author: STAFF HERE PHOENIX WRITER
The PHOENIX STAFF WRITER represents the experienced team at HEREPhoenix.com, your go-to source for actionable local news and information in Phoenix, Maricopa County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Waste Management Phoenix Open, Cactus League Spring Training, and Arizona State Fair. Our coverage extends to key organizations like the Greater Phoenix Chamber of Commerce and Visit Phoenix, plus leading businesses in technology and healthcare that power the local economy such as Intel and Banner Health. As part of the broader HERE network, including HERETucson.com, we provide comprehensive, credible insights into Arizona's dynamic landscape.
